From per­fect red car­pet looks to break­ing the in­ter­net, stylists play an in­te­gral part in celebrity styling. HT City finds out what you need to be a stylist in Bol­ly­wood

Hindustan Times (Patna) - Live - - Lifestyle - Ak­shata Shetty htc­ity@hin­dus­tan­

Are­cent post read ‘Keep calm and call a stylist’. This state­ment holds true to­day when so­cial me­dia plays ‘fash­ion po­lice’, and for ev­ery look a celebrity sports, there is a meme wait­ing for them. While stars face the wrath, it also be­comes a chal­lenge for their re­spec­tive stylists to safe­guard their clients from be­com­ing fod­der for crit­ics.

“You can’t take these things se­ri­ously. We are here to do our job, and have fun while we are do­ing it. Peo­ple have started tak­ing fash­ion or a cer­tain look very se­ri­ously, like, ‘Oh my God, why is her hair not per­fect’. It’s all about hav­ing fun, and fash­ion is fun. Peo­ple will com­ment. You need to take crit­i­cism in a pos­i­tive way and move on, or else you won’t be able to work in the in­dus­try,” says stylist Aastha Sharma.

On the other hand, so­cial me­dia is all about in­stant grat­i­fi­ca­tion and in­for­ma­tion. “When we see a post of a celeb wear­ing a cer­tain out­fit, we all want to know who they are wear­ing, and who helped them put the look to­gether. So, I have to say that so­cial me­dia has def­i­nitely helped give stylists a plat­form to get their work out there,” says fash­ion stylist San­jana Ba­tra.


Ac­cord­ing to celebrity stylist Rupa Choura­sia, main point to keep in mind is that all the glam­our that you see on the screen or on so­cial me­dia de­mands a lot of hard work. So, if be­ing a stylist is what you want to do, be ready to be on your toes. It is im­por­tant to love what you do, but you must also be re­source­ful, be­cause the job de­mands it.

To­day, there are mul­ti­ple cour­ses in re­puted col­leges in In­dia and abroad that have ded­i­cated cour­ses in styling. Sharma, who did her mas­ters in fash­ion, shares that she learnt styling on-the-job. “What I stud­ied was more about busi­ness in fash­ion. It did help me a lot. But to­day, you have col­leges such that have styling cour­ses. I learnt it on the job,” says Sharma.

Mak­ing some­one look good is just one part of a stylist’s job. It goes much beyond that. “That’s one of the rea­sons why a stylist is as much an im­age man­ager as a sar­to­rial spe­cial­ist. It can be chal­leng­ing. Right from sourc­ing the ap­pro­pri­ate gar­ment or ac­ces­sories to mak­ing sure the look is com­fort­able, the chal­lenges are as di­verse as the time­lines,” says celebrity stylist Maneka Haris­ing­hani.


For some, a fash­ion or celeb stylist may be just a me­di­a­tor be­tween a fash­ion de­signer and the celebrity, but for some they are the fairy god­mother they never had. “I think the em­pha­sis on fash­ion and per­sonal style in Bol­ly­wood has in­creased sig­nif­i­cantly in the past five years,” says Ba­tra.

Be it film pro­mo­tions, pub­lic events or an in­ter­na­tional film fes­ti­vals, celebrity styling has gained recog­ni­tion in all these sec­tions. “The role of a stylist con­tin­ues to evolve with ev­ery pass­ing year. The vol­ume of pub­lic events, press in­ter­ac­tions and movie pro­mo­tions we have to­day make it es­sen­tial for ev­ery ac­tor to have a per­sonal stylist who will help them cu­rate looks and bring out their per­sonal style,” says Ba­tra.

Aish­warya Rai Bachchan styled by Aastha Sharma

Pari­neeti Cho­pra styled by San­jana Ba­tra

Malaika Arora styled by Maneka Haris­ing­hani

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