DJ Snake on shooting new song in India: I could not have filmed it anywhere else in the world

DJ Snake has always loved his time in India. First, he shot the video of his charttopping song Lean On with Major Laser here. What followed was concerts in Delhi, Bangalore, Mumbai and Goa. And now, the French music producer has filmed the video for his recently released hit, Magenta Ribbin, in the country that has always “inspired” him.

A source close to the artist tells us that the video was shot last month in Hyderabad (Andhra Pradesh), and parts of Telangana. “We were there for about two weeks. The video pays tribute to the massive influence that Indian music has had throughout DJ Snake’s career so far,” says the source.

In an exclusive chat with HT, DJ Snake says, “I couldn’t [have] filmed it anywhere else in the world.” Talking about what makes India “so special”, he adds that it’s “the colours, the people, the music, [and] the culture”.

Directed by Gal Muggia and Vania Heymann (the duo behind Coldplay’s Grammy Award-nominated video for Up & Up), the video follows a squad of firefighters, the pride and joy of their small town, who can’t stop dancing. “I’m proud to say, this is probably my best video ever. I hope you enjoy it,” adds Snake.

The source also reveals that much of the talent and crew involved in the making of the video are local artists who’ve worked in the Telugu film industry. “We worked with the local artists from the area. The idea had to be authentic, and the video had to look original, and that’s why it was a nobrainer to work with them. It was a wonderful time shooting with them,” says the source.

French music producer DJ Snake was in Hyderabad last month