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Mask production becomes a favourite of fashion labels
Sanchita Kalra
Face masks have joined the list of essentials in this situation of Covid-19 pandemic. And tapping on this opportunity are high street fashion brands and homegrown ethnic brands. From masks in colourful patterns to dark muted tones for a professional look, they’ve flooded the internet space advertising reusable masks.
Mansi Gupta, founder, Tjori says, “We’ve been producing kalamkari print masks as they complement Indian wear. The virus will not just go away, it might last a year. We had to look at the positive side. We decided to take mask production beyond the boring white and yellow colours.”
Shekhar Gupta, founder, Vastrique, says, “Under lockdown, business was impacted. We had to pay to our workforce. So, we decided to cater to the need and produce essential items. We started with masks with different prints and design.” Vishwas Shringi, founder of Voylla says, “It is hard to source anything, but we are fortunate that we are in Jaipur, where Sanganeri prints is easily available. So, we could easily access the vibrant colours.”
Catering to the need of working professionals, few brands are manufacturing masks to match the formal attire. Vishak Kumar, CEO – Madura Fashion and Lifestyle,
Naina Arora
Seen the late Bollywood actor Madhubala as a Black Forest cake or pop singer Rihanna as Tandoori Chicken? Twitter is a funny place with infinite number of trends and memes. One such food trend that has gone viral recently is where celebs or rather, their attires get compared to food dishes. One of the threads see Rihanna’s red says, “We’ve created masks that match different moods, to help the wearer look and feel great, while providing safety.”
The co-founders of Fab Alley, Tanvi Malik and Shivani Poddar believe that “going forward, masks are going to become an important aspect of our everyday outfits”. eek party dress mpared to a red sharbat and Chicken Tandoori. Appreciative or questionable?
“It’s possibly a bit of a lighthearted distraction from the serious situation around us,” opines food writer Kalyan Karmakar, adding, “It’s been over a month-and-a-half into the lockdown. And people are getting bored at home.”
Twitterati is amused with the photos and how. While some like Neeru @galekafanda, say she “kept looking at the food the whole time”, Arjav
Mehta, @arjavmehta98, commenting on the Madhubala food thread, says, “Two most beautiful things put together in a thread”.
Such comparisons have taken place in the past, too. Remember Priyanka Chopra Jonas’ 2017 Met Gala look compared to malai on a cup of chai. “One could say that somebody is creative enough to compare dresses with Indian food dishes. But it might offend someone. I find it funny,” says chef Manish Mehrotra. nglish actor Sophie bump was Turner’s baby she took a on display as musician walk with her past, Jonas. In the husband Joe her bump Turner concealed dresses and with babydoll placed sweaters conveniently front of her belly. she carried in news broke In February, were expecting that the couple together, but their first child to confirm it they have yet duo, Jonas themselves. The
EVegas ceremony surprise Las the Billboard in May 2019 after
They held a Music Awards. at Chateau de second wedding France, Tourreau in Sarrians,