Hindustan Times (Patna) - Hindustan Times (Patna) - Live
In the right spot
Innovative and creative ideas that push the boundary are bound to grab attention, and so did this first-of-its-kind light and sound installation at Central Park in Connaught Place, New Delhi.
This unique entertainment concept, known as Taigun Spotlight, set up in the run-up to the launch of Taigun, a new variant mid-size SUV by
saw auto enthusiasts, dealers and influencers getting together to witness this one-off show.
Installations in the shape of round lamps, namely pixel balls, were mounted on the ground to display the countdown, along with car features in varied hues, synced with peppy music, making for a sight to behold.
Apart from this exciting show, the four-day countdown to the launch also comprised power-packed virtual performances by renowned artistes such as When Chai Met Toast, Bandish Projekt, Raghav Meattle and Kings United, which have inspired the audience with their ‘hustle’ stories. The brand also held a contest and asked participants to crack the Hustle Code of the day to win a Hustle Kit every day, along with other incredible prizes. Speaking on the occasion,
brand director, Volkswagen Passenger Cars
India, said: “Volkswagen Taigun has been building for well over a year. The final countdown to its launch had to be anything but ordinary. We wanted it to reflect the vibrancy, fun and dynamism of the brand, while also being a first-of-its-kind in the country.”
He added, “With six months of meticulous planning,
144 hours of testing and programming, the installation of a robust grid in Central Park, Connaught Place, to house 2,500 LED pixel balls, capable of lighting up in millions of controlled colour combinations, the Taigun Spotlight lit up the heart of India with the vibe, colours and personality of the Taigun, while enthralling and engaging millions across the country virtually, in a thrilling countdown to the great launch.”
Lemon