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Can’t wait to tap into the Korean market: Anushka

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There is no denying that Korean TV shows and music are a rage in India. But it is also true the other way round, says actor Anushka Sen. Indian shows and films are becoming increasing­ly popular in South Korea, and her fan following in the country is a testament to that.

The 19-year-old recently announced a partnershi­p with a creative agency in South Korea to enter the market and explore new opportunit­ies. “The year 2022 looks very promising. I am excited about signing up with a Korean agency. I will be doing a Korean language web show and a movie... There is a lot of exchange happening between India and Korea in terms of content consumptio­n. We love their K-dramas and K-pop, and they love our cinema and culture,” she tells us.

Sen’s fan following in Korea was, in fact, a major reason she decided to branch out in the country: “It is a great surprise. After all, I am what I am because of my fans. I believe they like me because they connect with me. And now, I can’t wait for my Korean fans to see me immerse myself in their culture through these projects. I can’t wait to tap into that market.”

The former child actor says that her social media presence has been instrument­al in gaining her popularity and fans from across the world. “You need to know how to handle social media. A lot of people take it as a job, but I am not one of them. I don’t think it is mandatory for me to post or to get a certain number of likes or followers,” she says, adding that social media is, for her, a platform to connect with people. “I want to share my story and I also wish to hear the stories that others have to share. I am lucky that people relate to me and I have reached 33 million followers,” she ends.

After two years of the pandemic, actor Eijaz Khan is “happy” that he will be able to meet his family and “can actually go to a mosque for Iftaari” this year. “Ramadan is a beautiful way to detox your mind and soul.

EIJAZ KHAN,

Actor

ANUSHKASEN,

Actor

Eating right and thinking good make us better,” shares Khan. As a child, the Holy month was just about not eating or drinking till 7pm. “Now, I realise the true spirit of this abstinence is basically selfdiscip­line. During this month, you aren’t just fasting your body, but your soul, too. The other thing that I believe in is Zakat, which is giving away 4% of your assets. I feel giving Zakat purifies our earnings, too,” he shares.

Khan, who is keeping Rozas, says it’s imperative to stay hydrated in summer. “Keep the electrolyt­e content in your Sehri as much as possible, as during the afternoon when the heat is at its worst, you feel weak,” he says, adding, “I have a lot of protein, because I can’t lose weight, as I am doing a project that requires me to pile on some kilos. So, I consume a high calorie diet for Sehri.”

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Ratna Pathak Shah
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