Rookie ahead of veter­ans by miles

Hindustan Times (Patna) - - FRONT PAGE - Charu Su­dan Kas­turi

NEW DELHI: Arvind Ke­jri­wal's Aam Aadmi Party (AAP) has not fought a sin­gle elec­tion yet but the one-day-old po­lit­i­cal out­fit is al­ready tak­ing over the Op­po­si­tion space from the BJP - on Twit­ter, at least.

The AAP, launched for­mally to­day, al­ready has 16, 215 fol­low­ers on the mi­croblog­ging site, sweep­ing past the BJP's mea­gre 2,884 fol­low­ers on Twit­ter, though the saf­fron party's ac­count is also ac­tive with reg­u­lar up­dates on party po­si­tions.

The Tri­namool Congress, the only other ma­jor party with an of­fi­cial Twit­ter ac­count, has 2,149 fol­low­ers. The Congress does not have an of­fi­cial Twit­ter ac­count.

In­dia's low in­ter­net pen­e­tra­tion (10%) means so­cial me­dia may play a smaller role in shap­ing po­lit­i­cal opin­ion than in coun­tries like the US, where its use was cred­ited with help­ing Barack Obama sweep to power in 2008. But sup­port on so­cial me­dia is widely seen as a barom­e­ter of pop­u­lar­ity among In­dia's bur­geon­ing mid­dle class, a crit­i­cal base for the BJP -- once a trend­set­ter in us­ing tech­nol­ogy to reach vot­ers.

Ke­jri­wal, a lit­tle-known ac­tivist till 2010, is al­ready fourth most pop­u­lar among In­dian politi­cians on Twit­ter, be­hind Shashi Tha­roor, Naren­dra Modi and Sushma Swaraj.

Po­lit­i­cal par­ties typ­i­cally en­joy fewer fol­low­ers on Twit­ter than in­di­vid­ual politi­cians glob­ally, a trend so­cial me­dia an­a­lysts at­tribute to the at­trac­tion of per­son­al­i­ties over or­ga­ni­za­tions.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.