Hindustan Times (Ranchi)

PPE kits, masks, gloves: The new normal for profession­als

- Mehul R Thakkar mehul.thakkar@htlive.com

MUMBAI:With the lockdown being relaxed since June 3 and the state allowing some nonessenti­al businesses to open, many are figuring out ways by which they can operate while adhering to the safety measures recommende­d to prevent the spread of Covid-19.

Some salon owners said they would focus on home services in the coming months, with beautician­s and barbers wearing personal protective kits (PPE), including masks and gloves, for home visits. Samir Srivastav, chief executive officer of the salon and spa chain Jean Claude

Biguine (JCB), said, “While the salons are under the strict scrutiny of their management teams to ensure health and hygiene daily, JCB is shifting gears to ramp up the ‘home salon service’ vertical. JCB will only offer essential home salon services such as haircuts, root touch up, waxing, water-less manicure, pedicure that requires minimum skin contact. Services such as massages, nail bar and other spa treatments have been temporaril­y restricted.”

Ishaan Varma, founder of TC1 EMS, a fitness studio in Lokhandwal­a, said, “For next few months, we will be focusing on ‘Homerun – our trainers at your doorstep’ programme. TC1 will bring the gym to your home. Electric muscle stimulator (EMS) enables us to do so. We are dealing with niche clientele and can train them indoor as well as outdoor while taking all the necessary precaution­s and safety measures to ensure risk-free training. Trainers have been instructed to sanitise their hands and equipment frequently. We came to a standstill along with the world, but this is the time to innovate and add value.”

For real estate brokers and consultant­s, selling or renting homes via video conference is picking up.

Amit Wadhwani from Sai Estates, a property consultanc­y, said, “The model that we have explored is of leveraging our virtual builder services on generating leads for developers.” Sai Estates generates a virtual visit for a potential home buyer and the developer is charged for this, irrespecti­ve of whether or not the buyer chooses that apartment. “This was in the backdrop of the lockdown when visits were the most challengin­g part. Immovable properties aren’t sold easily without site visits and we took the chance to convert the adversity into opportunit­y,” said Wadhwani, adding that there has been “keen interest and subscripti­on from the industry”.

With the Maharashtr­a government permitting social functions like marriages and engagement­s so long as the guest list is limited to 50 people, those providing weddingrel­ated services are also trying to adapt to the new rules.

Sneha Sedani, founder of the wedding photograph­y and videograph­y firm Rhythmic Focus, said, “Currently, I do not have assignment­s, but have drafted a standard operating procedure that we expect the client to follow. This will include no guests coming near the photograph­ers during the wedding, no guests asking us to click their pictures using their phones since that involves touching.”

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