Deepika Padukone throws spotlight on Royale Glitz in latest TVC
Asian Paints, one of India’s largest paint and décor company, has launched a new offering, Royale Glitz, a luxurious interior wall paint to provide consumers glitzy and glamorous interior walls. It gives a rich ultra-sheen finish and the Teflon™ Surface Protector in the paint ensures a strong performance against stains and offers ease of cleaning.
It offers designer shades under The Royale Designer Palette. These shades are exclusively curated by best design minds and impart a sophisticated look to the consumer homes. They are inspired from the heartland of India and carry names which reflect Indian culture such as chutney green, Calcutta rains and Coromandel indigo, among others.
Its shade selection tool, Royale
Book Of Colours, offers more than 100 refreshing shade combinations to select from, which are segregated on the basis of moods and showcases refreshing wall textures as well.
Known for creating aesthetic and quirky television commercials, the latest TVC by Asian Paints for Royale Glitz lives up to expectations. Conceptualised by Contract, the ad features brand ambassador, Deepika Padukone, in a show-stopping look posing for a fashion photoshoot. It goes on to show how the new paint steals the spotlight from Padukone and leaves her perplexed.
Speaking about the new launch and the campaign, Amit Syngle, MD and CEO, Asian Paints Limited, says, “Consumers today are looking for an X-factor in their home interiors, something that will create a memorable and definitive impact while enhancing the beauty and glamour quotient of your home. This is what we bring to our customers with the new Asian Paints Royale Glitz interior luxury paint. We endeavour to convey the same through our quirky and stylish TVC.” He adds, “We are happy to be working with Deepika once again on this TVC; the concept and treatment of which is quite different from the ones she has done previously with Asian Paints.”
We are happy to be working with Deepika [Padukone] once again on this TVC.
AMIT SYNGLE, MD and CEO, Asian Paints Limited