Excess visibility on web: Does it concern artistes?
If you’re enjoying yourself, then even if you come soon or late, people will enjoy seeing you DIVYA DUTTA,
Actor
Surge in consumption of digital content has translated to more work for artistes. Indeed, with the demand for streaming content increasing by the day, the supply has also been made faster. This has led to a pattern where the popular faces of digital platform not only revisit their roles in all seasons, but also simultaneously work in different projects.
So for such artistes, is this increasing visibility a boon or a bane? And don’t they fear getting overexposed?
Sharing her thoughts on it, Shefali Shah says, “What’s overexposure when you’re playing so many different characters. I feel good to know that people recognise me for my characters. Why would it be overexposure if I can pull off being different people? That’s the struggle I deal with in every project.” Shah recently finished work on Humans, a web series, and has Delhi Crime Season 2 lined up next.
Arguing that being visible is what an actor wants, Darshan Kumaar is happy with being seen in multiple projects. “People will watch me again and again in different avatars. They want to see good stories, good actors. It’s a good time for actors, so we are getting appreciation,” says the 35-yearold, who was also seen in season 2 of Aashram.
Moreover, many actors who weren’t doing much on the film front are getting a lot of work in the OTT space. This is why they don’t have to be conscious of anything such as brand value, feels Ranvir Shorey. “It’s not like I’m a superstar who can only release one film in a year or two years. I don’t belong to that category. I would happily be able to be a part of different kind of roles and projects. If they were releasing every few months, I’d be happy,” says Shorey, 49, who was seen in Sunflower this year, and is shooting for another show currently.
Indeed, actor Divya Dutta feels being part of multiple projects or not is an individual choice and may have its drawback too. “Abhi jo cast kar rahe hain, woh kahega, ‘Arey yeh toh har series mein nazar aa raha ya rahi hai, isko chhod do’ , while some will say they are okay with it. It depends on how you perceive it. You’ve to just make your own personal judgement, as far as choosing and timing is concerned. If you’re enjoying yourself, then even if your projects come soon or late, people will enjoy seeing you,” says the actor, who started off on the space with
Special OPS, followed by Hostages that came after five months.