SRK BATS FOR A CLEANER INDIA

The actor launched the Swachh Can, a portable bin for all Hyundai cars, as part of the automobile company’s new CSR initiative

Actor Shah Rukh Khan was in the Capital recently, for a cause. The Bollywood superstar, who is Hyundai’s Corporate Brand Ambassador, was at the ongoing Auto Expo to support the launch of Swachh Can, a portable bin for all Hyundai cars under its new CSR Pillar for India — Swachh Move supporting the nationwide campaign Swachh Bharat Abhiyan. Launching the new CSR Pillar – Swachh Move, Y K Koo, MD&CEO, Hyundai Motor India Ltd., said, “As a caring car manufacturer and in line with the nationwide Clean India Movement, we have developed Swachh Can, a portable bin for all Hyundai cars.” Speaking about why they came up with this unique initiative, Koo added, “We recently conducted a survey of car owners and found 98% respondents deeply care about cleanliness of outside infrastructure such as streets, roads and more than 95% respondents favoured they would prefer a portable covered bin inside the car in which waste items could be conveniently disposed-off, this led us to the innovation of Swachh Can. Starting from March 1, 2018, the entire Hyundai product line-up will come with factory-fitted Swachh Cans. I hope this Swachh Move initiative will give a big boost to the efforts of making Clean India and Clean Indian Roads.” Congratulating Hyundai on this initiative, SRK said, “I admire Hyundai for their socially relevant campaigns that are so pertinent to every individual. Swachh Can is a simple yet powerful idea and I would like to request every single car owner to go ahead and use it and play their role in the Clean India Movement.” To reach the masses with a strong message of Clean India, Hyundai will promote #Swachhcan across the country through distribution in all Hyundai dealerships and service workshops.

SHAH RUKH KHAN, ACTOR

PHOTO: HTCS/AMAL KS