‘Xiaomi Redmi 4A will disrupt the affordable smartphone market’
Xiaomi Technology India Pvt Ltd on Monday announced the launch of an affordable smart phone, which is not only light on the pocket but is also the lightest Redmi device ever. Priced at ₹5,999, Redmi 4A weighs 131 grams; Xiaomi India is hoping it will punch much above its weight. “The device will disrupt the affordable smart phone market,” said MD Manu Kumar Jain. Sales of Redmi 4A will start on March 23 and, towards the end of March or early April, Xiaomi will start to take bookings. On Monday, Xiaomi also announced the launch of its second manufacturing line in partnership with Foxconn Technology Group. Edited excerpts. employing 5,000 people from across 100 villages. In terms of capacity, we can now produce one phone per second, not counting the down time when the factory is shut or has a change in shifts. market is sub-₹7,000, the price at which the cheapest Redmi phone is sold.
We went to consumers to understand what they want, and found that they expect 6-7 things from a phone priced at ₹6,000. They want a strong processor, so we are providing a Snapdragon 425 processor, which is much faster than competing phones. We are providing 2GB RAM and 16GB internal storage, almost twice what competitors are offering.
Also, young people want a powerful battery. Whereas most phones in this price range come with a battery of 2,000-2,500 mAh, we are providing a 3,120 mAh battery, which will last a day. The device weighs only 131.5 grams — the lightest Redmi device till date. And it is only 8.55mm thick. Plus it has a five-inch HD display and a 13-megapixel camera.