Hindustan Times ST (Jaipur)

Nudity, semi-nudity, photos of porn stars. Also, bikinis in bedrooms (possible revenge porn)

-

In India, job interviews for web content moderators typically include questions about social media experience, to ensure that the exposure they are set to face won’t come as a complete shock.

“We look for good observatio­n skills. Being intuitive is a major plus point. Then they have a two- to three-week training session where we brief them about what the job entails,” says Suresh Reddy, founder and managing director of InfoEsearc­h, a Hyderabad-based digital services company that began content moderation five years ago.

“We have counsellin­g sessions twice a month and if someone is uncomforta­ble with a particular type of moderation, we transfer them to a different department.”

The content moderation business in India is growing in metropolis­es like Bengaluru, Delhi, Hyderabad and Kolkata.

“This part of the industry is something that was non-existent ten years ago and is all set to pick up, because of the huge and growing demand,” says Aravind Rao, chief operations officer at InfoEsearc­h.

Howlader adds that almost 80% of his company’s revenue now comes from commercial content moderation. The sevenyear-old company also offers software testing and IT consultati­on services.

Squadrun, which provides app-based commercial content moderation in San Francisco and Delhi, has a workforce of 75,000 freelancer­s and moderates for e-commerce websites.

Siddharth Pillai, co-director of Aarambh India, the country’s first Internet hotline to report online child sexual abuse imagery in partnershi­p with the UK-based watchdog Internet Watch Foundation, cautions that moderators must take frequent breaks and get periodic counsellin­g.

However, all’s not dull and dreary in the world of moderation.

“Recently, while moderating a website I came across that hilarious video of US President Donald Trump appearing to push the Montenegro prime minister at the NATO summit in Paris. I showed it to my colleagues and there were ripples of laughter across the room. We’re often among the first to see such viral content,” says Santosh Kumar, 29, a content moderation team leader at InfoEsearc­h. “We get to have our share of fun.”

Newspapers in English

Newspapers from India