MYNTRA SET TO LAUNCH LOYALTY PROGRAMME ON FASHION
gers and help overcome slot constraints at some local airports.
It signed a memorandum of understanding for 40 737 Max, including 20 new orders for 737 Max 10 and conversion of 20 of the low-cost carrier’s 737 Max 8 aeroplanes of its current order to 737 Max 10s.
During his address at the White House on Tuesday, along with Prime Minister Narendra Modi, Trump had noted that an Indian airline had placed an order for 100 new planes with a US company which will support “thousands and thousands of jobs”.
Air India bought planes worth $11 billion from Boeing in 2006 after the India-US nuclear deal. Jet Airways has also bought or leased Boeing planes for the past 25 years.
India has also bought defence equipment from the US worth about $15 billion in the last few years.
Flipkart-owned online fashion retailer Myntra, which grew 56% during its season-end sale, will soon launch a new loyalty programme for customers as part of a broader strategy to get existing customers to shop more and also to acquire new shoppers, a top company executive said.
In an interview on Tuesday, Myntra CEO Ananth Narayanan said the new loyalty programme will be different from Amazon’s Prime service and would be “fashion-specific.”
“We are actually thinking of innovating around a loyalty programme, which you should see come out in a month and a half. It won’t be like Prime, but it makes sense to have a loyalty programme. We’ve been working on it for two-three months.”
Myntra’s strategy to launch a loyalty programme comes at a time when Amazon’s Prime programme is proving to be a crucial differentiator for the US-based e-commerce giant in its fight against local rival Flipkart, with over 30% of Amazon India’s overall orders in India being generated by Prime users.
Myntra’s strategy is also different from the approach taken by parent Flipkart, which too has a loyalty service, but the company hasn’t been pushing it aggressively.
BESIDES THE 100 AIRCRAFT, SPICEJET HAS AN OPTION TO BUY 50 MORE 737 MAX PLANES THAT IT
CAN CONVERT INTO A FIRM ORDER LATER