Maruti Suzuki to open 300 Nexa service outlets by 201920

Maruti Suzuki India will soon open stand-alone service outlets for its premium retail chain Nexa, and plans to set up 300 of these by 2019-20.

The company is also revamping its traditional sales outlets, incorporating learnings from its Nexa experience, to cater to the demands of its ever increasing young buyers.

As part of a transformation to reinvent its corporate brand across all channels, MSI will also open stand-alone showrooms for its pre-owned car chain, True Value, with 150 such outlets set to be operational by next March.

For all these initiatives, the company will be leveraging heavily on digital technology to provide more transparency and enhanced customer experience. “We have been always been looking at how to enhance our customer experience. Last year we started preparing for the new service outlets concept for Nexa,” MSI managing director and CEO Kenichi Ayukawa told PTI. He said after opening Nexa showrooms in 2015, the company has received feedback from customers appreciating the idea. Till date, Nexa car buyers have been servicing their vehicles at service centres of traditional retail channels.

The company plans to have 60-70 Nexa service outlets in the current fiscal and the number will go up to 300 by 2019- 20.

Currently, the company has 250 Nexa showrooms and is looking at 400 such outlets by 2020. On revamping of the traditional Maruti Suzuki showrooms, Ayukawa said the aim is to be dynamic and build an everlasting relationship with customers, who are getting younger.