Force India set to remove India from F1 team’s name
India is set for a rebrand that strips the Formula One team of its association with the South Asian nation.
The decision comes just as team co-owner Vijay Mallya is fighting extradition from Britain to his native India on charges of money laundering, and bank demands that he pay back more than a billion dollars in loans to his now-defunct airline.
Mallya, though, insists taking India off the livery would not be an act of retaliation over his legal strife but due to the lack of Indian sponsors investing in the team.
“I’ve been charged with a whole variety of things but let that be kept to one side and let the legal process take its own course,” Mallya said on Friday at the British Grand Prix. “The potential removal of the word ‘India’ from the team name is nothing to do with the events surrounding me ... we need to appeal to a more international audience.
“We need to cater to the needs of sponsors who have global businesses, and sponsoring Formula One isn’t exactly cheap.”
Force India was established a decade ago after Mallya took over the Spyker team.
“It was the first time an Indian team showed up on a Formula One grid,” Mallya said. “It met the aspirations of millions of young Indians who never thought that would be possible.”
The strategy to attract sponsors included seeing Force India cars racing at a home race, but the Indian GP lasted only three editions from 2011 to 2013.
“Since we have consistently now improved and are a serious contender on the grid, it’s time to broaden our horizons (to) attract more international sponsors and sadly there is no Indian GP anymore,” Mallya said.