BCCI expects windfall from IPL media rights auction
Top companies from across the global are set to vie for various rights when the IPL media rights auction gets underway here on Monday even as IPL chairman Rajeev Shukla recused himself from the event.
The BCCI is expecting a windfall from the IPL media rights auction with estimated earnings of over R20,000 crore through the traditional bidding process.
The rights have been segregated in two categories --- broadcast and digital (internet and mobile) rights.
The rights on offer are Indian sub-continental TV rights, which is the most coveted along with emerging Indian sub-continent digital rights.
There is also rest of the world media rights on offer which includes key international markets.
All the rights will be for a period of five years from 20182022. BCCI CEO Rahul Johri said that the revenue generation from the upcoming IPL media rights auction could be “historic”, considering the huge interest shown by various stakeholders.
It is learnt that telecommunications major Airtel and web service provider Yahoo have also bought bid document.
Along with them, the other two new companies are BAMTech and DAZN/Perform Group, who also have bought documents. Both BAMTech and DAZN/Perform group are working in the digital space.
In 2008, Sony Pictures Network won the media rights for a period of 10 years with a bid of ~8200 crore. The global digital rights of IPL for a period of three years was awarded to Novi Digital in 2015 for ~302.2 crore.
The 18 eligible companies who bought bid documents last year before the process was stalled are Star India, Amazon Seller Services, Followon Interactive Media, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Reliance Jio Digital, Gulf DTH FZ LLC, GroupM Media, beIN, Econet Media, SKY UK, ESPN Digital Media, BTG Legal Services, BT PLC, Twitter, Facebook Inc.