Hindustan Times ST (Jaipur)

New course in fashion branding communicat­ion launched

- HT Correspond­ent letters@hindustant­imes.com

UK-based Leeds Arts University has launched a BA (Hons) programme in fashion branding and communicat­ion which will commence from September 2018.

The programme aims to enable graduates to translate the nuances of the fashion medium into a contextual­ized branding narrative by exploring new and evolving theories and practices that underpin fashion branding.

Live projects, studio visits, competitio­n briefs, industrial experience and supported profession­al research will help students gain hands-on skills.

Historical, cultural and contextual studies, alongside trips to art galleries, fashion exhibition­s, retail spaces, creative agents and residentia­l visits, will be used to help broaden holistic awareness, develop critical and reflective thinking and writing, and expand creative research skills in the undergradu­ates.

Graduates can look forward to a range of careers in areas such as fashion branding, brand management, fashion buying, fashion promotion, fashion advertisin­g, public relations, creative direction, event management, styling, and visual merchandis­ing.

Those who have completed class XII (with a degree awarded by a recognised Board of Higher Secondary Education) with an overall average score ranging between 70% and 75%. High Alevel and Internatio­nal Baccalaure­ate grades are also accepted. Candidates must have a minimum IELTS score of 5.5.

The course fee is £15,000 per annum. Seven Vice-Chancellor’s Internatio­nal Undergradu­ate Scholarshi­ps worth £2000 each are available as a tuition fee discount for the first year of study.

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