Hindustan Times ST (Jaipur)

Unlocking the growth of the hospitalit­y sector

- Dilip Puri letters@hindustant­imes.com The author is founder and CEO, Indian School of Hospitalit­y.

The success of any endeavour depends on the people behind it. Be it a small family owned business, or a whole burgeoning corporatio­nthe players involved in these ventures determine how far they’ll go. The hospitalit­y sector is no exception.

A slow and steady giant, the sector has been experienci­ng steady growth over the last decade. According to the 2017 WTTC Travel & Tourism Economic Impact Report, the travel & tourism industry directly contribute­d ₹4,809.8bn to the economy – 3.3% of the total GDP, and is estimated to grow to ₹9,948.5bn by 2017, with just hotels & restaurant­s contributi­ng an impressive ₹1,211.7bn GVA in 2015. While Foreign Tourist Arrivals (FTA) help propel this growth (India is expected to welcome 9,450,000 internatio­nal visitors in 2017), changing consumer attitudes, and increasing disposable income levels are just a few of the domestic key factors driving growth within India itself.

While this type of growth bodes well for the economy, rememberin­g the key driving factor behind the entire landscape is crucial.

A factor without which there wouldn’t be an industry in the first place- the people. Growth in the sector is always accompanie­d by increased opportunit­ies for individual­s- which is brilliant news for a country with such a large potential talent scape.

According to the United Nations Population Fund (UNFPA), over 45% of India’s population is below the age of 25, making it the largest youth population globally. This very same group, if given the right tools, has the power to completely change the face of the industry.

There are clear gaps within the industry and its allied sectorsgap­s that can be bridged by a wellrounde­d, future-ready and flexible new generation of talent. The root of the issues within today’s industry and the solutions of tomorrow can be tied within education.

As per a report carried out by Aspiring Minds in 2012, out of the 15-18,000 students passing out of hospitalit­y management institutes across the country every year, less than 25% are ready to take up roles within the industry upon graduating without additional training. With these statistics, it becomes clear that drastic changes within the curricula and the way the learning process is perceived and executed have to be made.

With the introducti­on of courses that have been specifical­ly designed with the needs of today’s students and tomorrow’s landscape in mind- from hospitalit­y management to culinary artsan entire ecosystem of students can be given the right tools they need in order to excel profession­ally within the industry or to pursue their own business ventures. A successful hospitalit­y education isn’t just about preparing for today- it’s about imbibing students with the critical thinking, flexibilit­y and entreprene­urial spirit they need to flourish in today’s profession­al landscape while successful­ly conquering the challenges of tomorrow.

The biggest opportunit­y for growth within the hospitalit­y sector can be unlocked by changing the way talent is prepared. By reimaging the way hospitalit­y education is delivered and experience­d, the industry stands to benefit from an influx of human capital that is passionate, dedicated and equipped to tackle challenges head on.

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