Hindustan Times ST (Jaipur)

The importance of coworking for newage entreprene­urs

- Sudeep Singh letters@hindustant­imes.com Sudeep Singh is Chief Evangelist at GoWork,world’s largest coworking campus

HOLISTIC This is a new trend among millennial­s

Co-working has become a popular choice for millennial­s, SMBs, MNCs, freelancer­s, consultant­s and contractor­s. A style of work that involves a shared workspace and an upbeat, independen­t atmosphere is how people have defined co-working spaces in the past. Not only has the segment seen a boom along the years but is also set for an aggressive transforma­tion as it builds its strategy to attract today’s millennial generation. From solopreneu­rs to start-ups, to multinatio­nals, co-working has been opted by almost every sector that comes with its own demands which can be fulfilled only with tailored offerings.

Cost cutting

Opting for co-working spaces is any day 15 – 20 per cent cheaper than leasing an office on rent. One can easily cut down on infrastruc­tural and technologi­cal expenses which saves a big moolah for start-ups and small and medium businesses in a long run. Apart from good quality infrastruc­ture, hyper connectivi­ty solutions, cloud credits and VC rooms, businesses can also avail other benefits like logistic, maintenanc­e and concierge services which help them reduce administra­tive manpower, cost and downtime.

Buildtosui­t workspace

Co-working campuses have emerged as a preferred choice of MNCs for setting up their satellite and regional offices. Given the specific requiremen­t of Corporates, many co-working players are today offering Build-tosuit spaces which are customized as per the need of MNCs and their millennial employees. As a result, the corporate giants save a lot of money while operating in a good infrastruc­ture that matches up to their global standards. Many MNCs are also eyeing these spaces to host their large events as these spaces have an amalgamati­on of new age workforce.

Holistic wellness for new age entreprene­urs

Modern co-working spaces have taken it up on themselves to nurture the emerging entreprene­urs who are known to be suffering from work stress. These spaces offer amenities like fancy cafeteria, brewery, gaming courts, gyms, frustratio­n zones, meditation zones, spas etc. Co-working space providers are also taking care of holistic wellness of the employees and have introduced an array of services like wellness sessions, personal counsellin­g sessions and innovative sleeping pods with a bed chamber and TV where one can de-stress beside the resident pets of these campuses.

Ease of working for women entreprene­urs

Co-working spaces are helping women entreprene­urs work freely without having to worry about their kids. Facilities like crèche, pet care and women oriented counsellin­g sessions make women work more efficientl­y. Not only has this been helpful for women entreprene­urs but also helps single fathers to maintain a work life balance. The assurance of strong network connectivi­ty and safe environmen­t in office at all hours of the day is another leading factor that attracts the female talent from small cities and makes them feel secure at work as these spaces are present at prime locations.

Growth in opportunit­ies:

Being start-up incubators, co-working spaces attract a number of investors and industry experts and accelerato­rs who add potential to the businesses that operate in the campuses. They help start-ups to keep up with modern disruption­s through workshops and hackathons.

Many industry experts and mentors come to these spaces to provide financial and legal guidance to entreprene­urs.

This helps these entreprene­urs to collaborat­e on a global level, while seeking new business opportunit­ies.

 ??  ?? Modern coworking spaces offer amenities like a fancy cafeteria
Modern coworking spaces offer amenities like a fancy cafeteria

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