Govt plans to hire experts for instant, direct communication

JAIPUR: Rajasthan government is planning to hire professionals who would work on media management and digital content creation and management and search engine optimization among other things.

The Department for Information Technology and Communication has issued a request for proposal (RFP) for selection of agency for mass media network platform management with an estimate procurement cost of Rs 22 crore.

The RFP states that the government wants to draw advantages from the Digital Mass Media Network Platforms (DMMNP), which are technology driven and popular among the masses to communicate instantly and directly with the people of the state in a highly effective and transparent manner. These platforms help in making networking and engagement with the public simple and powerful. It also helps in making faster research, providing mechanisms for understanding sentiments, quick communications at the times of crisis and measurement of public sentiment to help in forming the public policy.

The department of Information Technology and Communication does Mass Media Network Platforms management for multiple government departments and intends to select a professional and experienced premium network media agency to manage various activities including, but not limited to, network media management, listening, promotions, digital content creat i on and management and search engine optimization.

The guiding principles of E5 — Excellence for DMMNP — will be engagement (and listening), education, efficiency, earnestness and experience.

Earlier in November, the government had invited bid to hire a public relation firm to establish an appropriate and effective communication system for projecting the government’s goals, aspirations, programs, activities and policies. This was probably for the first time, Ashok Gehlot led Congress government is hiring for PR firm, other than the government own Department of Information and Public Relations (DIPR).

According to the bid document, the objective to hire PR is to devise a PR strategy in order to communicate all the initiatives pertaining to employment generation, education, healthcare, effective administration etc. to reach the last man of the State and beyond.

WORK EXPECTED FROM THE SELECTED AGENCY Sentiment Analysis, Media Tracking, Mass Media Network Platform Listening, Monitoring and mentions tracking.

Create and maintain Social Media Accounts (handles) in English and Hindi (with Rajasthani Dialect wherever possible) on various popular Digital Mass Media Network Platform, such a s Facebook , I nst a g r a m, Linkedin, Twitter, Youtube, Whatsapp, Telegram, Signal Pinterest and Snapchat.

Study and analyse the existing digital outreach strategies;

Creation and execution of Digital Outreach plan for Rajasthan State Government and build the citizen personas among other things.