LUXURY PLUS HIGH STREET: DOES IT SPELL DOOM?
Owning a designer wear ignites the fashion mechanics of desire and aspiration. Designer Sabyasachi Mukherjee, a crusader of Indian craft, recently collaborated with H&M – a fast fashion label – to come up with a collection that promised to fit most budgets.
But, after the collection launched, many were taken aback at the pricing, particularly in light of the simplicity that the collection showed. Many asked if the promise of ‘designer wear’ was lost in trying to make it attainable.
“I avoid buying fast fashion labels because of their unethical labour practices, but was excited for this. When I saw the collection, it seemed to prints,” says fashion blogger Pallavi Singh of Moda Ninja.
Many also believe the price tag and clothes didn’t do justice to each other. Content creator Sanjana Rishi wrote on Instagram, “I’m disappointed in Sabyasachi for collaborating with H&M while his karigars (who I thought he valued greatly) watch their designs get cheaply mass produced. I hope they’re getting a cut...”
The meme makers were not far behind. The looks were trolled on social media. Insta handle Dietsabya posted some reactions that said, “Bloho = Blah + Boho” or “Looks like a collection made by someone who visited India once and says ‘Chai Tea’.”
Others feel that the designer is making a mark on the global fashion map. “It will put Indianwear into the limelight as H&M is a global brand.
This transition will get sarees into a different league,” says blogger Shambhavi Mishra.
Sabyasachi was not available for comment. The collection, however, sold out on their website within a few minutes of it going live, as claimed by many on social media.