Hindustan Times ST (Jaipur)

CANADA MULLS WRITTEN HEALTH WARNINGS ON INDIVIDUAL CIGARETTES

- Anirudh Bhattachar­yya

In an effort to reduce smoking in the country, the Canadian government is looking at introducin­g mandatory warnings on individual cigarettes going beyond those already featured on packets, it said on Friday.

The government will consult stakeholde­rs on the proposed measure and, if implemente­d, Canada will be the first country in the world to introduce such labelling.

According to a release from Health Canada, the objective behind the idea for the new packaging is to “ensure that health-related messages reach people who often access cigarettes one at a time in social situations, particular­ly youth and young adults. Labelling the tipping paper of cigarettes and other tobacco products would make it virtually impossible to avoid health warnings altogether”.

The current warning on the packages include informatio­n about the harmful effect of smoking as well as images. But, users may have become used to them over the years, as minister for mental health and addictions and associate minister of gealth Carolyn Bennett told reporters in Ottawa on Friday, “We need to address the concern that these messages may have lost their novelty, and to an extent we worry that they may have lost their impact as well.”

The intent behind the move to reduce the number of people smoking in the country.

“Through Canada’s Tobacco Strategy we are working to reduce tobacco use from 13% to less than 5% by 2035, which is a commitment we keep making strides towards.

Making sure that everyone across the country can receive credible informatio­n on the risks of tobacco use so they can make healthier choices is crucial for the well-being of everyone,” minister of health Jean-Yves Duclos said.

Health Canada noted that “tobacco use continues to be the leading preventabl­e cause of illness and premature death in Canada”, claiming about 48,000 lives each year.

A 75-day public consultati­on period will start on June 11 and this will inform the developmen­t of the proposed new regulation­s, Ottawa said in a statement.

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