Why Celebs Need A Selfie With You

Hindustan Times ST (Mumbai) - Brunch - - TRENDS -

It may be the new au­to­graph, but stars want it as much as you do

en­tourages,” stresses dig­i­tal evan­ge­list Sree Sreeni­vasan. “Self­ies help con­nect celebri­ties with fans thirst­ing for be­hind-the-scenes ex­clu­sive con­tent, even if it’s staged and shared with mil­lions of oth­ers. In the hunt for the most po­ten­tially vi­ral self­ies, you see celebs go­ing to ex­tra­or­di­nary lengths to set up un­usual pho­tos and per­spec­tives.”

With­out a doubt, self­ies give fans a real high. But what’s in it for the celebrity? “The qual­ity of be­ing a selfie-friendly celeb means that the said celebrity is an ap­proach­able per­son­al­ity, and it puts the star at an ad­van­tage as his or her im­age is bound to get a boost,” says Dr Rakhi Anand, clin­i­cal psy­chol­o­gist, In­draprastha Apollo Hos­pi­tal, New Delhi.

Celebs them­selves be­lieve self­ies with a fan make the fan feel much closer to them. “They feel part of your life through your (so­cial me­dia) feeds,” says ac­tress Nar­gis Fakhri. “Self­ies do help make you seem ac­ces­si­ble, but I don’t think they re­ally dic­tate the fans’ per­cep­tion of you (me).”

Ac­tor Ar­jun Kapoor too thinks of the selfie as “a pos­i­tive af­fil­i­a­tion”. “To me, each selfie taken is a ticket sold,” he says. “To­day, pos- ing for a selfie is a nat­u­ral thing to do for one’s fans; there is no strat­egy be­hind it. At least I don’t look at it that way.”

SMILE – YOU’RE GO­ING VI­RAL

Ac­tors may be po­lit­i­cally cor­rect, but what about their im­age-mak­ers? On one hand, they recog­nise that celeb self­ies are more likely to go vi­ral. But they are also quick to say that these self­ies can­not be de­scribed as an ‘agenda’. “To­day, au­to­graphs have been re­placed by self­ies,” says Monika Bhat­tacharya, gen­eral man­ager, Yash Raj Films Com­mu­ni­ca­tions. “Stars try to make time for self­ies be­cause they know it will mean the world to a fan.”

The fact is that self­ies of­ten go be­yond nar­cis­sism – be it bear­ing tes­ti­mony to the spirit of ca­ma­raderie or help­ing as­sess one’s fit­ness lev­els. And let’s face it, celebs and their fans alike are look­ing for­ward to epic self­ies from the up­com­ing Global Cit­i­zen Fes­ti­val In­dia. After all, who doesn’t want a selfie with Cold­play? And why wouldn’t Cold­play want a selfie with a Bol­ly­wood star? It would be a com­plete win-win sit­u­a­tion.

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