EyE-OpEn­ing DE­vicEs AnD ME­DiA Blink­Ers

Hindustan Times ST (Mumbai) - Brunch - - INDULGE -

WE’VE had an amaz­ing few days. Three of the big­gest tech com­pa­nies in the world had sep­a­rate an­nounce­ments with each try­ing to outdo the other. The com­pa­nies were Google, Ap­ple and Mi­crosoft and the big­gest an­nounce­ments were the Google Pixel Phone, the Ap­ple Mac­book Pro and the Mi­crosoft Sur­face Stu­dio.

Mi­crosoft’s prod­ucts were eas­ily the most in­no­va­tive and cut­ting edge. They also eas­ily got the least cov­er­age by me­dia! It’s a prob­lem I’ve be­gun to no­tice in the last few years. It’s not about in­no­va­tion, nor about push­ing the en­ve­lope or show­cas­ing de­vices that break con­ven­tional bar­ri­ers. It is all about hype and PR gim­micks. And the world’s big­gest soft­ware com­pany doesn’t at all know how to get the world to no­tice its hard­ware in­no­va­tion! rein­vents what you can do with a desk­top PC. I would rate this as one of the top in­no­va­tive prod­ucts of the year. I think a lot of other peo­ple would do that too, if they even knew it ex­isted. Other an­nounce­ments made were the all-new Sur­face Book (lap­top with i7 pro­ces­sor and some new fea­tures), a Win­dows 10 Cre­ator’s ver­sion, new VR head­sets, a new 3D ver­sion of Paint and new way to com­mu­ni­cate with your clos­est group called Win­dows Peo­ple. Re­ally cool stuff, but un­for­tu­nately ignored by al­most all me­dia, tech or oth­er­wise.

Pitting Ap­ple’s new Mac­book Pro against Mi­crosoft’s Sur­face Stu­dio: who dares wins!


An age­ing line up of Mac­Book Pro and Mac­book Air de­vices that needed a ma­jor breath of fresh in­no­va­tive air. And Ap­ple de­liv­ered. They made the Mac­book Pro line-up of 13-inch and 15 inch de­vices smaller, thin­ner, more pow­er­ful, with brighter screens, great bat­tery life and then added a dou­ble-knock­out. The first is called Touch Bar. It’s re­ally sim­ple yet hugely pow­er­ful and very in­no­va­tive. That strip of func­tion keys right at the top of ev­ery lap­top key­board? Well, it’s gone! It’s been re­placed in­stead by a touch­screen strip. And boy, is that an in­tel­li­gent lit­tle line up of good­ness in a strip. It is con­text and task aware. Thus, if you’re work­ing with a piece of soft­ware, it’ll have the most im­por­tant fea­tures avail­able right there.Plus, it’ll change ac­cord­ing to what you’re do­ing and it’ll give you more con­trol than ever be­fore. You can even cus­tom con­fig­ure it for what­ever you want when you want. The next big one is TouchID built into the power but­ton. Yes, ob­vi­ously a fin­ger print scan­ner but on steroids. Be­sides se­cu­rity and pass­word con­trol, this also will log in and log out shared com­puter ac­counts plus also help with Ap­ple Pay trans­ac­tions (when they be­come avail­able in In­dia).

Oh yes, one more thing! One of the big­gest fea­tures of the new Mac­book Pro line up is that the 3.5mm head­phone jack is still there. Ap­ple also an­nounced a new Mac­book Air 13. They don’t re­ally call it that, it’s like a Mac­book Pro with­out the Touch Bar. Ba­si­cally, it’s a lit­tle thin­ner and adds a Retina Dis­play. Ap­ple took about 10 sec­onds to an­nounce it and treated it like an af­ter-thought – and that was a mis­take. It ac­tu­ally looks very good and even bet­ter than the thin Mac­book de­vice from last year. Very light, very thin and supremely por­ta­ble.

With all th­ese prod­ucts slated to be re­leased in In­dia very soon, looks like it’s go­ing to be a great start to the tech fes­ti­val sea­son.

IN­TEL­LI­GENT STRIP The new touch­bar on the Mac­Book Pro is placed above the num­ber keys and al­lows touch com­mands

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