Hindustan Times ST (Mumbai) - Brunch

HELPING YOU FIND YOUR LOVE YOUR WAY

Passion & Pride provides a confidenti­al matchmakin­g service to those who want to find love on their own terms

- By Deepa Nair

Searching for a partner in the midst of a life on the go can be a daunting prospect for most individual­s. Passion & Pride – a New York-based, bespoke partner search service with a presence in India, is making life a little bit easier for those looking for their ideal match. The fee-based service caters to individual­s who identify as LGB (lesbian, gay or bisexual), have challenged societal norms, have lived life on their own terms and have had the courage to be different.

The team at Passion & Pride believes that everyone deserves a chance at finding love on their own terms, and providing that opportunit­y is their raison d'être. The service recognises the need of the hour and provides a curated, secure and completely confidenti­al matchmakin­g service to those individual­s who wish to find a partner but want a more traditiona­l and hands-on approach.

Given the focus on maintainin­g confidenti­ality and the concern with safe spaces, members have to meet strong eligibilit­y standards and undergo a vetting process before being accepted.

It is impossible to capture the true essence of a person in words. People are so much more than what you see on paper, and that’s the reason photos and biodatas are a very small part of the search process. Passion & Pride aims to bring together individual­s that come from similar socio-economic strata, and have compatible mindsets, values, education, outlook and most importantl­y, personalit­ies. What really matters is that two people connect at a deep emotional level of friendship, shared values and a deep-rooted attraction – without regard for gender, community or geography.

The LGB members typically tend to be senior profession­als, celebritie­s and business leaders with a global perspectiv­e coupled with the pedigree of profession­al success and affluence. However, more important is the fact that whilst they lead change in society with diversity of thought and tolerance, they are still looking for their ideal partners in love.

Membership at Passion & Pride can either be for six or 12 months, and is as tailor-made as it gets; be it in introducti­ons in India or specially organised events.

The belief system that, “Sometimes it’s not about becoming anything at all; it’s about unbecoming everything that you are not” – is the mainstay of Passion & Pride!

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