Which ‘infuencer’ interacts with fans better?

The comic who doesn’t believe in fan pages, one of India’s most-followed vloggers, or the button-happy fashion creator?

By Karishma Kuenzang

Instagram: @stylemeup withsakshi

Sakshi Sindwani

Interactions per day: Sakshi sticks to the heart button on comments, and replies to 10-20 comments per day. She used to reply to every IG comment, but stopped after realising that the negative feedback was ruining her entire day. The rule with followers: “Not replying to random DMS. I respond to genuine messages and queries, besides reposting everything viewers tag me in,” she says. Fan meets and QNA: “None. I’m a hugger and physical affection should be given to viewers personally. AMA (ask me anything) is once a month or once in twothree weeks.”

Fan pages: “I’m aware of six, don’t follow them. I get five to six fan art portraits, videos or digital art every day,” she adds.

Body positivity champion Sakshi recently launched her own clothing line with the world. They are the focal points that the youth of India is gravitating towards.

For the sake of:

•Knowledge •Inspiration •Positivity.

So, while Bollywood still retains its shine... The age of digital content creators is here to stay. The next 10 years are going to be an exciting and interesting case study on human behaviour. My money is on the digital stars.

Popularly known as Beerbiceps, Ranveer is a star Youtuber and digital marketing entrepreneur. His videos on fitness, grooming and wellness, and his recent podcasts, have won him millions of fans

Santu Misra isthecreative Director at content platform, We Are Slurp, and the creator of #Southdelhiaunties

Which of them would strike the right chord? Are you impressed? Turn to Page 6 to find out.