Playing Cupid - the magic and sparkle of arranging love

Vows for Eternity, a bespoke and confidential matchmaking service, is a true reflection of its Founder CEO, Anuradha Gupta — global in approach and reach, but inherently traditional in its values

Awoman who effortlessly juggles multiple roles – that of a mother, wife, daughter, entrepreneur and ace matchmaker, Anuradha Gupta embodies the best of the East meets West spirit in her ability to connect with people while understanding the diverse backgrounds they come from. Making San Francisco her home in 2020, but having lived in various cities across the world has given her a global perspective while her values have kept her true to her roots. With a background in business studies and a major in psychology, Anuradha Gupta understands not just the global individuals she represents, but equally finds a connection with family members who wish to be involved in this very emotional process.

As Vows for Eternity celebrates 10 years in the USA, the Founder CEO was asked about how the challenges that people face today compare with her own experience of looking for a partner. “The challenges in finding the right match remain the same. As the world is becoming a smaller place, we are now travelling further away to pursue an education or career opportunities. While this widens our horizons and perspectives by opening up a whole new world, it also puts us out of our comfort zone and social network. With time, we tend to get more and more set in our ways and the list of what we don’t want in a person gets longer and longer – making it even tougher to find someone with whom you feel in sync. Our job is to find each member that special someone, wherever in the world they may be,” says Anuradha Gupta.

Vows for Eternity is very selective about the members they enlist and that’s reflected

FOUNDER CEO Anuradha Gupta