Jew­ellers woo cus­tomers with big dis­counts

Slash­ing mak­ing charges to free gold coin and din­ner vouch­ers — all this and more are on of­fer in jew­ellery stores in Navi Mum­bai

Hindustan Times ST (Mumbai) - HT Navi Mumbai Live - - NAVI MUMBAI - Tas­neem Kausar ht­for­nav­i­mum­bai@hin­dus­tan­

With Ak­shaya Tri­tiya a day away, jew­ellers in Navi Mum­bai are pin­ning their hopes for a turn­around in de­mand af­ter a pe­riod of slow de­mand cou­pled with a month-long strike over 1% ex­cise duty.

Ak­shaya Tri­tiya, one of the most aus­pi­cious days in the Hindu cal­en­dar, sym­bol­ises pros­per­ity and re­garded as the best time to buy gold. The day is cel­e­brated by both Hin­dus and Jains.

Sev­eral new ven­tures are also started on this day as no other day is deemed as aus­pi­cious as Ak­shaya Tri­tiya. Peo­ple wor­ship Lord Vishnu and God­dess Lak­shmi on the fes­ti­val day.

Sens­ing an uptick in the busi­ness dur­ing the fes­tive sea­son, jew­ellers have an­nounced var­i­ous schemes and dis­counts to at­tract cus­tomers.

With shops teem­ing with cus­tomers in Navi Mum­bai, jew­ellers are leav­ing no stone un­turned to make the fes­ti­val count.

“It is fes­tive time and we want our cus­tomers to en­joy it in the

best pos­si­ble man­ner. Of course, we are fac­ing prob­lems be­cause of the gov­ern­ment’s new laws, but we want our cus­tomers to make the most of the op­por­tu­nity as this is the best time to pur­chase gold,” said Veeru Dutta, store man­ager of Senco in Vashi.

“I feel the best in­vest­ment that one can make in to­day’s

pe­riod and in a tra­di­tional coun­try like In­dia would be in gold. It is very ben­e­fi­cial for one’s fu­ture too,” he added.

Senco is of­fer­ing a cash scheme of Rs1 lakh, Rs100 off per gram on mak­ing charges, 10% off on di­a­mond jew­ellery, free gold coin on pur­chase of above Rs1 lakh and also three din­ner vouch­ers for three lucky


An em­ployee of At­las Jew­ellery lo­cated in Sec­tor 30A of Vashi said, “We are go­ing all out to woo the cus­tomers. We are of­fer­ing 0% mak­ing charges on gold coin and 100% off on mak­ing charges on di­a­mond jew­ellery.”

“We are also of­fer­ing free gold coin with ev­ery pur­chase of Rs20,000 and above,” he added.

“The mar­ket con­di­tions are not good and so far there is no huge rush of cus­tomers in the mar­ket. We are hop­ing things will be good on the aus­pi­cious day,” an­other jew­eller said.

Nikita Jew­ellers at Sec­tor 17 in Vashi has come up with exclusive schemes for their cus­tomers.

Chetan Ba­grecha, vice-pres­i­dent of Nikita Jew­ellers, said, “This is an im­por­tant day for our pa­trons and we want to give them the best as far as the or­na­ments and as­so­ci­ated ser­vices are con­cerned.”

He added, “Ak­shaya Tri­tiya has as a fes­ti­val helped us in gain­ing a large num­ber of cus­tomers who then be­come our reg­u­lar cus­tomers. The fes­ti­val marks a good be­gin­ning for us and our cus­tomers as well.”

Like most jew­ellers, he too is look­ing for a rise in sale. “We are con­fi­dent that there will be a large num­ber of cus­tomers who will come on the aus­pi­cious day and we will do good busi­ness,” he said.

Ak­shaya Tri­tiya, one of the most aus­pi­cious days in the Hindu cal­en­dar, sym­bol­ises pros­per­ity and re­garded as the best time to buy gold.

A store pre­pares for more foot­falls on Mon­day. BACHCHAN KU­MAR

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