In­ter­net, nightlife, nu­dity: In­dian tourists’ new beach itin­er­ary

Hindustan Times ST (Mumbai) - HT Navi Mumbai Live - - NEWS - Soub­hik Mi­tra soub­hik.mi­tra@hin­dus­tan­

MUMBAI: In­dian tourists don’t switch off their smart phones even while un­wind­ing at a beach, ac­cord­ing to a global sur­vey of 12,000 young trav­ellers on beach va­ca­tion habits. While one-fourth of the re­spon­dents said they needed an in­ter­net con­nec­tion to check of­fice emails, four out of 10 re­spon­dents said a Wi-Fi con­nec­tion was nec­es­sary to post pic­tures on on­line photo-shar­ing apps such as In­sta­gram and Snapchat. Shar­ing pho­tos seemed the most ob­vi­ous thing to do on beach va­ca­tions as In­dian trav­el­ers made sure they looked their best, with 43% re­spon­dents vis­it­ing a spa be­fore go­ing on the hol­i­day. Another 40% got their hair done up be­fore the va­ca­tion, said the re­port.

The an­nual ‘Flip Flop’ sur­vey re­leased by travel por­tal Ex­pe­dia polled young trav­ellers aged be­tween 18 and 25 across 24 coun­tries. North­star, a glob­ally in­te­grated strate­gic in­sights con­sult­ing firm, con­ducted the on­line poll in April on be­half of Ex­pe­dia.

Sam­pling quo­tas and weight­ing were used to en­sure that the sam­ple is rep­re­sen­ta­tive of each coun­try’s pop­u­la­tion in terms of age and gen­der. As­sum­ing a prob­a­bil­ity sam­ple, the mar­gin of er­ror would be +/-0.93 per­cent­age points, the re­port said.

While ma­jor­ity of In­dian tourists pick beach hol­i­days based on travel time from home (45%) and avail­abil­ity of kid-friendly re­sorts (48%), a sig­nif­i­cant num­ber of re­spon­dents said that they chose beaches with a night life (39%), those which per­mit­ted nude tourists (24%) and the ones at­tract­ing sin­gle trav­ellers (26%).

“The Flip-Flop sur­vey has given us some in­ter­est­ing facts about In­di­ans and their pref­er­ences for a beach va­ca­tion. Ac­cord­ing to the sur­vey, In­dia (81%) stands sec­ond in tak­ing a beach va­ca­tion after Thai­land (82%) fol­lowed by Italy (79%) in 2015,” said Man­meet Ah­luwalia, mar­ket­ing head, Ex­pe­dia (In­dia).

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