Online travel reading influenced 47% Indians’ vacation destinations

Forty-seven per cent Indians were inspired by online travel articles before deciding their vacation destinations, found a survey of more than 8,000 people from across 10 countries in the the Asia Pacific region. The Skyscanner survey findings are in contrast to traditional family holiday patterns, where travel is largely influenced by word of mouth or discounted deals.

Almost one in four Indian respondents was influenced by online Top 10 lists, travellers’ reviews (20%), city guides (20%), photo galleries (18%) and travel feature articles (18%), the survey found.

While 30% respondents said they found tips and hacks from online travelrelated reads, 15% said it helped them get good deals on flights and hotels.