A man for all seasons

Notes from a conversation with Netflix co-CEO Ted Sarandos, who has been using charm, drive, a massive budget and his discerning eye to showcase voices from around the world

There are many things I admire about Ted Sarandos, starting with his formidable creative instincts. Netflix’s co-CEO has spent 21 years at the streaming platform. Along with co-CEO Reed Hastings (also co-founder and chairman of Netflix), Sarandos has reconstituted the global entertainment landscape: in 2017, the trade magazine Variety ran a cover story titled Has Netflix’s Ted Sarandos Rescued (or Ruined) Hollywood?

Here’s where the platform currently stands: It has 209 million subscribers in over 190 countries (admittedly, over a third of that base is in North America, but that number has dipped and its presence in other countries is growing). Netflix has won 93 Oscar nominations over eight years, 36 of those in 2021; and 752 Primetime Emmy nominations, including 129 this year.

Overseeing a $17-billion annual content budget, Sarandos is, in a sense, tastemaker to the world. He is also startlingly vanity-free. Over the past four years, I’ve had some opportunities interview him. Last week, we did an hour-long online session with a live audience.

In person, Sarandos is affable (Variety called him “the Tom Hanks of studio executives”), quick to deflect praise for stellar programming to his team, and elegant when it comes to sidestepping thorny questions. When I asked about the recent churn at Netflix India and the negative publicity that ensued, he put it down to a “trial and error period”. He said: “As good as you can be in one country, it tells you almost nothing about the next one. You have to figure how you make Netflix as passionately connected with members in India as they are in Indiana.

That takes time. I wish there was a shortcut.”

When I asked him to respond to Cannes Film Festival artistic director Thierry Frémaux’s remark that streaming platforms haven’t discovered any truly great talent, he first emphasised their shared passion for cinema, then added that it would be remiss of him if he didn’t point out that Frémaux “was actually kind of a little bit wrong”.

Sarandos went on to cite the examples of the young filmmaker Stefon Bristol, “who we took directly out of film school at NYU”, and Jeymes Samuel who has directed the upcoming Netflix western The Harder They Fall. Once, when Hastings was asked how Netflix managed to get Robin Wright and Kevin Spacey for House of Cards back in 2013, he replied, “Ted’s charm and a hefty paycheck.” I suspect that formula is still in place.

Sarandos is a cinephile turned media