Flipkart aims to more than double sales of large appliances on BBD
BENGALURU: India’s largest online retailer Flipkart is forging exclusive partnerships with key brands such as Blaupunkt and Xiaomi ahead of the all-important Diwali sales season, expecting sales of large appliances to more than double during the coming Big Billion Day (BBD) sale and keep rival Amazon India at bay.
Flipkart expects a 2.5 times jump in sales of large appliances such as television sets and refrigerators in October, compared with an average non-sale month, Flipkart’s head of large appliances, Sandeep Karwa, told
The online retailer is also aggressively pushing TV sets
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from brands such as Xiaomi, which has emerged as the fastest growing television brand on Flipkart.
The Big Billion Day sale, which is Flipkart’s annual shopping festival, is typically held in October. Amazon also holds a massive sale during Diwali in November, called the Great Indian Festival.
“What we do on Big Billion Days can potentially have an impact on 2019’s leaderboard,” said Karwa, a senior director at Flipkart.
“We’ve already done that in mobiles. Flipkart’s BBD had a lot to do with where Xiaomi’s market share is.”
The Diwali season sale is easily the most important period of the year for top retailers such as Amazon and Flipkart.
Flipkart chief executive officer Kalyan Krishnamurthy has already set aggressive targets and pushed executives to meet them—and spare no expense—to win the festive battle against Amazon.