Hindustan Times ST (Mumbai)

Feroz Abbas Khan’s animation series to spread awareness about Covid-19

- Titas Chowdhury htcafe@ htlive.com

The lack of knowledge among some communitie­s, coupled with the spread of misinforma­tion through social media have demanded a strengthen­ing of not just the country’s healthcare but also ensuring effective communicat­ion strategies. Towards this end, national NGO Population Foundation of India has produced an animation series titled Adalate-corona. Theatre director Feroz Abbas Khan, who has conceived and directed it, believes that content needs to be used creatively to influence social and behavioura­l developmen­t, especially during the global pandemic.

Talking about it, the director says, “The stigma about doctors, health workers and patients infected with Covid-19 has been disappoint­ing. Our health warriors risk their lives to save us and then we make it worse for them by stigmatisi­ng them. Adalat-e-corona is an attempt to change that through gentle persuasion with engaging stories.” He had earlier collaborat­ed with the NGO on the trans-media edutainmen­t show Main Kuch Bhi Kar Sakti Hoon and the musical Raunaq & Jassi.

Adalat-e-corona is a part of PFI’S collaborat­ion with Mygov and a social networking platform to craft effective communicat­ion during the Covid-19 pandemic. The edutainmen­t series will address issues such as stigma and discrimina­tion, precaution­s, mental well-being and anxiety in an entertaini­ng and yet impactful manner. The first video highlights misconduct against health care workers.

PFI Executive Director Poonam Muttreja says that it will also help fight fake news surroundin­g the pandemic. “Public health emergencie­s like the Coronaviru­s pandemic have always been catalysts for misinforma­tion and stigma that increases hostility and discrimina­tion within already vulnerable communitie­s,” she says, adding, “It’s important to bring a positive influence to people in ways that they can relate to. Adalat-e-corona is a step in the direction of social and behaviour change which has proven effective.”

Good fortune takes you where you want to go and what you do is enhanced in a positive way. You are gracious in family situations, elegant in appearance and gentle with children to draw respect from people who matter. Interest in the arts or creative pastimes is reinforced. You seek harmony in all partnershi­ps and generally find them. Your mother gives you important insights into family affairs. Allow your Yin (receptive) side to lead you to intuitive revelation­s. Beware of dissipatio­n and idleness. You can be diplomatic and deal with dire situations in an extenuatin­g manner.

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Abbas Khan
Feroz Abbas Khan

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