‘NOT OBSESSED WITH MY FILMS RELEASING IN THEATRES’
Amid the ongoing crisis, OTT platforms have seemingly become the preferred place for producers to release their finished projects. And actor Harsh Varrdhan Kapoor isn’t surprised by the rise in the number of films opting for a digital route. “Good that it’s happening; now it’s all about what people are saying about the film. Box office is no longer that much of a benchmark. It’s not that a film made so much money so it must be good. It’s a different way of judging now,” he says.
Looking at the brighter side of the situation, Kapoor, 29, feels that getting an OTT release means one is on the world stage and competing with content all over the world. “It’s like playing at the World Cup as opposed to playing at Ranji Trophy... I want people from all over the world to be able to watch my work,” he explains, adding that he doesn’t think his films must release in a theatre. “The films I like to do, my sensibilities are a little bit offbeat. So, I don’t have that obsession that my films have to release in a theatre, that my film has to make this much money and sell this many tickets,” adds the actor, who was doing a lot on OTT platforms even before the lockdown.
Talking about how his 2018 film Bhavesh Joshi Superhero got a new lease of life when it landed on an
OTT platform, Kapoor says that the quality of a film is reflected in how long people talk about it after its release. “It’s all about the longevity of the film and how deeply it affected them. If 10 lakh people watched Bhavesh Joshi..., then at least seven lakh were affected by it to the point that they keep asking for a sequel... No one remembers the weekend collection,” he asserts.