Awareness drive begins to reduce mishaps on e-way

GREATER NOIDA: The Yamuna Expressway industrial development authority (Yeida), along with the traffic police, on Thursday started an awareness drive for commuters to reduce accidents on the Yamuna Expressway.

The awareness drive is part of the ongoing road safety month that started on January 19 and will end on February 17.

Arun Vir Singh, Yeida CEO, has directed the staff to remove all hoardings and take effective measures so that the road accidents can be reduced on the expressway. According to the officials, the expressway has witnessed at least 750 deaths since it opened in August 2012.

Yeida organized an event for road safety at Jewar toll plaza.

“We have decided to intensify the awareness campaign about safety of the motorists. The violation of traffic rules on road often leads to accidents affecting the lives of many. And if we follow the traffic rules, then we can help in reducing the road accidents,” said Singh.

Yeida has roped in some private agencies to send 18 lakh messages to make people aware about the precautions for road safety.

“These messages will be sent in a month’s time and the firms will send these messages under their social obligation. Pamphlets will be distributed to commuters at toll plazas to make people aware about road safety,” said Singh.