Tata group rolls out its Neu super app

NEW DELHI: Tata Digital, the wholly-owned subsidiary of Tata Sons Private Limited, on Thursday unveiled the country’s first super app Tata Neu which allows users to shop across categories such as grocery, electronics, luxury goods and fashion to booking flights and hotels--basically combining all consumer brands of the Tata group on a single platform.

The super app also offers a suite of financial services including unified payments interface (UPI), bill payments, loans and insurance, the company said in a statement.

N Chandrasekaran, chairman of Tata Sons, the holding company and promoter of all Tata Group companies, announced the launch of Tata Neu on professional networking site Linkedin. “It is a Neu day today! Tata Digital, the youngest member of the Tata family, brings you Tata Neu today. Tata Neu is an exciting platform that gathers all our brands into one powerful app. Combining our traditional consumer-first approach with the modern ethos of technology, it is an all-new way to discover the wonderful world of Tata,” Chandrasekaran wrote.

For consumers, the app unifies the group’s airline Air Asia, hospitality company IHCL, online grocery firm Bigbasket as well as other retail brands such as Croma, Qmin, Starbucks, Tata 1Mg, Tata CLIQ, Tata Play and Westside, among others. Other companies under the group’s portfolio including Vistara, Air India, Titan, Tanishq, Tata Motors will join the app soon, Chandrasekaran said.

Pratik Pal, CEO, Tata Digital said the app offers over a dozen category-leading consumer brands. “The journey of Tata Neu has begun with a cumulative consumer base of 120 million users, 2,500 offline stores, along with an 80 million app footprint across our digital assets,” he said. The app allows users to login with just a name and mobile number, and uses the device’s biometrics such as fingerprint sensors on Android phones and face ID on iphones to secure access to the app. For existing Tata customers, the app also records their purchases histories from the company’s preexisting databases.

As a result, a customer who has stayed in a Tata hotel, or already uses Bigbasket, Tata Cliq, etc., the app will award them a digital reward in the form of “Neu Coins”, which can be redeemed against purchases made on Tata Neu. Customers can “spend these new coins across any category”, the company said in a release.

The super app also offers consumers a rewards program— Neupass.

“Members earn 5% Neucoins or more every time they shop, dine, or travel via Tata Neu. 1 Neucoin equals ₹1, and consumers enjoy limitless freedom to earn Neucoins on all categories, and spend these Neucoins across any category,” the company said. Neupass members will also enjoy several benefits like free deliveries, exclusive offers, built-in credit line, early access to product launches and brand-specific privileges.

THE APP WILL OFFER A SUITE OF SERVICES INCLUDING UPI, BILL PAYMENTS, LOANS AND INSURANCE