Hospitality Talk

F&B industry: What’s next?

As the set targets go south of the hotel and related industries, F&B industry is witnessing its worst crisis ever. A few stalwarts share their revival strategy and how badly the business is impacted.

- Anupriya Bishnoi AKSHAY ANAND Founder Ophelia and Toy Room

As set targets go south of the hotel and related industries, F&B industr y is witnessing its worst crisis ever.

the impact

The COVID-19 pandemic has adversely affected the F&B industry across the country. Considerin­g it as a moral and ethical duty as citizens of this nation, we had taken a call to shut down both our restaurant­s even before the government passed on a notice to do so. Most of the restaurant­s and bars took a massive hit even before the disease was announced as a pandemic due to patrons taking self-precaution­s and avoiding public places. This had a domino effect on dining joints and support industries like beverage distributo­rs, vegetable and fruit vendors, marketing agencies, to name a few. Needless to mention, millions of families are supported by this industry which employs F&B staff, DJs, security staff and other personnel.

the recovery plan

Once the nation overcomes this unfortunat­e crisis, restaurant­s and bars will face a colossal task trying to re-establish themselves. We will have to ensure that all staff members are fully out of danger before starting the operations. Safety and hygiene measures like sanitising the premises should be the topmost priority. The staff needs to be motivated to give their best and create new experience­s for their patrons.

how long do you think it will take for the industry to stabilise?

We as owners of restaurant­s and bars need to understand that the entire country has come to a halt. Gaining the same pace as before will require a lot of patience, diligence and hard work. But I am sure we will gradually reach the milestones set by the same teams which set them earlier.

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 ??  ?? Once the nation overcomes this unfortunat­e crisis, restaurant­s and bars will face a colossal task trying to re-establish themselves”
The recovery plan should be to come back stronger. We need to reassure guests that it is safe to come out and eat”
Once the nation overcomes this unfortunat­e crisis, restaurant­s and bars will face a colossal task trying to re-establish themselves” The recovery plan should be to come back stronger. We need to reassure guests that it is safe to come out and eat”
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