It’s a no-go for Prachi

Over the past few months, India-Pakistan relations have been strained. Owing to the same issue, Pakistani artistes have been barred from working in Bollywood movies by various film industry bodies. Now, HT Café has learnt that Prachi

Desai (below) has turned down a “lucrative offer” to endorse a Pakistani brand keeping the current situation in mind.

“Prachi was recently approached by a Pakistani beauty brand to endorse one of their products. But the actor politely turned it down. She has done this keeping in mind the relations India has with our neighbours at this time. She thought it would be inappropriate for her to be signing up for such a thing right now,” says an insider.

Prachi would otherwise love to endorse a good brand from any part of the world, including Pakistan. “Due to the current situation between the two nations, Prachi won’t be in the right frame of mind to work on the endorsement. But whenever the relations are normalised, she will surely consider if such an offer comes her way,” adds the insider.

When contacted, Prachi confirms the news, and says, “As of now, I am not taking up any endorsement deals in Pakistan, and yes, I have turned down the offer, since I feel it’s not the right time.”

When it comes to her film projects, Prachi, who was last seen in Rock On 2, is taking some time off work. Apparently, there’s an “interesting announcement” on the cards, but she isn’t talking about it yet.