A STYLISH TAKE ON FEMINISM
From runway to reality — slogan tees are taking an interesting turn
Slogan T-shirts never went out of fashion. But now it is adding a dose of feminism to the equation. In her debut as the fashion director of Dior last year, Maria Grazia Chiuri introduced a tee that read: ‘We Should All Be Feminists’. Soon, designers, celebs and fashionistas hopped on to the ‘trendwagon’.
“Everyone has their opinion, and this is a way to air our views, in addition to sales. It’s a great trend, with a young, fun element to it,” says designer Rina Dhaka.
“Such [slogan] tees are direct and minimalist for communication to register to the masses, beyond the urban India. I was happy when Alia (Bhatt) wore that T-shirt because she is a youth icon,” says designer Gaurav Gupta, who designed similar tees.
Designer Nachiket Barve, however, says feminism does not have to necessarily come across through a T-shirt. “A sari, which is considered sexy and glam can also be feminist, because it is about a woman having a choice,” he says.