Is this branded bra strap a bit too much?
Since fashion is moving so fast, [labels] have to come up with something new that does the talking for them.
GAURAV KHANIJO, DESIGNER
Monograms of the world’s most coveted labels have long been a part of their products. The most obvious examples include Louis Vuitton or Gucci bags, which have the interlocking ‘LV’ or ‘GG’ all over them. And people not only live with it, but they love it. But when actor Alia Bhatt (above) recently showed up at an event in a red dress, with ‘Dior’ printed prominently on her white bra straps, did it cross the line between tasteful branding and crassness? Designer Amit GT thought so.
His Facebook post: “French houses have gone so low on their design aesthetics that they now resort to showing monogrammed straps. Show some good designs. Not happy with this trend.”
Commenting on the post, designer Rina Dhaka tells us, “I don’t find anything distasteful about the [bra] strap. People want to wear logos. If they’ve spent money on something, they’d want to flaunt it, and these brands go by that philosophy.”
Fashion blogger Anchal Sukhija says, “It’s the name that sells. These brands are so prized because owning them is supposed to be a status symbol.” However, Sukhija says she’d personally choose design and aesthetics over branding.
Adding to the debate, designer Gaurav Khanijo says, “Since fashion is moving so fast, [labels] have to come up with something new that does the talking for them. It’s just being loud about your brand.”
Designer Nikhil Mehra, who owns a label with brother Shantanu, has never put a logo on clothes, but he understands why this may be necessary: “The name is what sells. And the louder, the better.”