Writ­ers should get their due credit, says Ra­jkum­mar Rao

HT Cafe - - Front Page - Pooja Sharma n pooja.sharma@hin­dus­tan­times.com

Ra­jkum­mar Rao has had a pos­i­tive in­nings at the box of­fice with Bareilly Ki Barfi be­ing a suc­cess. How­ever, this year some big films didn’t fare well at the ticket coun­ters. Ask him about the pos­si­ble rea­sons for their fail­ure, and he says, “There is no for­mula. You just have to be sin­cere at what you do, and ev­ery film has its own des­tiny. You can’t re­ally say why it didn’t work. You never know which film strikes a chord with the au­di­ence. There is a rule I live by — work sin­cerely, give all you have and then just move on. You can’t re­ally con­trol box of­fice.”

Talk­ing about writ­ers not get­ting their due in the in­dus­try, the ac­tor says, “Writ­ing is the foun­da­tion of a film. You are telling a story writ­ten by a writer. So, we have to give due im­por­tance to the writer. They are few of the big­gest rea­sons be­hind the suc­cess of a film. I re­ally hope they get their due credit, which they de­serve. I think there is some re­ally ex­cit­ing writ­ing hap­pen­ing th­ese days.”

Off­beat cin­ema and small­bud­get films are grad­u­ally gain­ing promi­nence, but a lot of con­tent-driven films fail to see the light of day ow­ing to their scale and bud­get. Ask him about ways that smaller films can adapt to gain ex­po­sure, and he says, “You have to plan it smartly. You can’t spend too much money on your P and A (Pub­lic­ity and Ad­ver­tis­ing). But you have to have a smart P and A in place. You’ve to make peo­ple aware of your film, and then let them de­cide if they want to see it. Also, there are so many dig­i­tal plat­forms now, and you can sell your film to pop­u­lar stream­ing chan­nels. There are so many ways to make money th­ese days.”

Are cu­rat­ing more film fes­ti­vals an op­tion to re­deem the sit­u­a­tion then? “I wish there are more film fes­ti­vals. I am so glad that there is the Mum­bai film fes­ti­val, MAMI, which has be­come one of the big­gest fes­ti­vals. There are amaz­ing films be­ing screened at the fes­ti­val,” says the New­ton ac­tor.

Writ­ing is the foun­da­tion of a film. You are telling a story writ­ten by a writer. So, we have to give due im­por­tance to the writer. RA­JKUM­MAR RAO, AC­TOR

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