HIGH­LIGHT­ING EN­VI­RON­MEN­TAL IS­SUES THROUGH ART

HT Cafe - - Lifestyle - Razvin Nam­dar­ian

The Hin­dus­tan Times Kala Ghoda Arts Fes­ti­val (HTKGAF) is known for its vis­ual arts sec­tion. The art in­stal­la­tions along Ram­part Row are a ma­jor at­trac­tion. This year, HTKGAF, is cel­e­brat­ing the theme of go­ing green and sus­tain­able de­vel­op­ment. And, in sup­port of HTKGAF, the Lodha Group had or­gan­ised a con­test call­ing for en­tries from artists which best sym­bol­ise the idea of sus­tain­able de­vel­op­ment.

The win­ning en­try ti­tled Foot­print by artist Vikram Arora is dis­played at Ram­part Row. The in­stal­la­tion, which is in the form of a huge green foot­print, rises above the heads of vis­i­tors. Arora ex­plains, “We as­pire to make our lives bet­ter by con­tin­u­ously mov­ing for­ward and push­ing our­selves to es­ca­late our stature in so­ci­ety and even­tu­ally leave a mem­ory, a name, and a foot­print be­hind as a guid­ing path for forth­com­ing gen­er­a­tions. How­ever, in our ev­ery­day strug­gles, in keep­ing up with the pace of the world, we of­ten over­look the ram­pant ex­ploita­tion of nat­u­ral re­sources, as well as mas­sive amounts of waste that is caus­ing an al­most ir­re­versible dam­age to our ecosys­tem. This in­stal­la­tion is a mes­sage to peo­ple to take no­tice of their foot­prints that are be­ing left in their pe­rusal of a bet­ter life; a re­quest that we shall, in ev­ery small way pos­si­ble, re­duce our car­bon foot­prints by min­i­mal­is­ing wastage and com­mit­ting to opt for ecofriendly al­ter­na­tives.”

Vi­ral Oza, CMO, Lodha Group says, “Over the years, we have en­sured that our projects are en­vi­ron­men­tally sen­si­tive by un­der­tak­ing mea­sures to re­duce use of nat­u­ral re­sources and in­crease the green cover. Be it ar­chi­tec­ture or land­scap­ing, our de­vel­op­ments across lo­ca­tions and price points re­flect our pas­sion and com­mit­ment to­wards qual­ity and ar­chi­tec­tural de­sign with sus­tain­abil­ity at its core. To bring this pas­sion alive, we have cre­ated ecosys­tems within our projects which boast of vast open and green spa­ces, world-class fa­cil­i­ties Foot­print by Vikram Arora will be on dis­play at Ram­part Row till Fe­bru­ary, 11. The in­stal­la­tion is part of Lodha Group’s Build­ing a Bet­ter Life Ini­tia­tive. for waste wa­ter man­age­ment, rain­wa­ter har­vest­ing, so­lar en­ergy, smart trans­port fa­cil­i­ties right from car­pool­ing to bi­cy­cle shar­ing and green plan­ta­tion to name a few. With this in­stal­la­tion, we hope to spread the word of build­ing a bet­ter life by tak­ing small steps to­wards cre­at­ing a greener fu­ture for our fu­ture gen­er­a­tions.”

The Foot­print in­stal­la­tion by artist Vikram Arora at the Hin­dus­tan Times Kala Ghoda Arts Fes­ti­val (above); the art­work seen from a dif­fer­ent an­gle (above, right)

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