THE WORLD OF ART THROUGH A RAIN­BOW OF ECO-FRIENDLY COLOURS

HT Cafe - - Lifestyle - Tor­sha Sen ht.cafe@htlive.com

Art is not just about ex­press­ing your­self. It’s also about us­ing colours. This year, when Hin­dus­tan Times Kala Ghoda Arts Fes­ti­val (HTKGAF) chose to go the en­vi­ron­ment-friendly way to raise aware­ness about sav­ing mother Earth, it chose the colour green, and thus emerged the ‘Hara Ghoda’.

When you talk of art, the first thing that comes to mind is a paint­ing. So what bet­ter way to be eco-friendly than use en­vi­ron­ment-friendly paints for cre­at­ing art at a fes­ti­val that’s pro­mot­ing sus­tain­abil­ity.

To take the HTKGAF green ini­tia­tive a notch higher, a pi­o­neer in eco-friendly paints, Nero­lac, joined hands with the fes­ti­val to raise aware­ness among cit­i­zens about the grow­ing men­ace of en­vi­ron­men­tal de­ple­tion. Vis­i­tors who walk-in come face-to-face with a huge beau­ti­ful arch of colours em­a­nat­ing from a green Nero­lac Im­pres­sion EcoClean Paint­box, which em­bod­ies the vi­brant colours that Nero­lac adds to our lives.

“It’s so strange that we pay lit­tle at­ten­tion to our health when we are think­ing of beau­ti­fy­ing our homes. Ini­tia­tives like these make us re­alise that there are ecofriendly paints avail­able” says Su­nita Mehra, an in­te­rior de­signer and a vis­i­tor at HTKGAF. Mehra also ap­pre­ci­ated the Nero­lac paint­brushes sus­pended from a tree, de­riv­ing the mes­sage of pre­serv­ing na­ture. Mehra says, “This paint brushes sus­pen­sion idea is creative and is true to the spirit of the fes­ti­val. I love it!”

“My 4-year-old daugh­ter was ec­static to see paint brushes hang­ing from trees. Our house was painted re­cently and there she saw such brushes, and now when she sees them here I could re­late to her ex­cite­ment” says Nee­lam Chadda, a home­maker who was all praise for the ini­tia­tive.

HTKGAF also high­lighted that usu­ally, paints leave be­hind Volatile Or­ganic Com­pounds (VOC) that are harm­ful to not only your health but also na­ture and sur­round­ings. How­ever, with Nero­lac’s Healthy Homes paint range there’s hope. It pro­tects the walls from mois­ture and mold, stays clean and hy­gienic and keeps the home safe from ir­ri­tants. With very low lev­els of VOCs, Nero­lac paints are said to be safe for use at home and in align­ment with the healthy home phi­los­o­phy.

“Nero­lac, through its brand be­lief of nur­tur­ing a healthy and beau­ti­ful world for our fu­ture gen­er­a­tions, is com­mit­ted to con­tribut­ing to­wards the cre­ation of bet­ter liv­ing spaces and ul­ti­mately a healthy na­tionn.This year year, we found re­son nance of our be­lief i in the theme of Hin­dus­tan Times Kala Ghoda Arts Fes­ti­val and as the fes­ti­val colour part­ner, Nero­lac Paints s is proud to bri ing it all alive thro ough art in­stal­la­tion ns and mass paint­ingg ac­tiv­i­ties us­ing our range of Healthy Home Paints that of­fer ul­tra low VOC, lead free and no odour prop­er­ties. We thank Mum­baikars for com­ing to­gether and demon­strat­ing their sol­i­dar­ity to­wards mak­ing our city colour­ful in a green way” says Peeyush Bach­laus, Head of Mar­ket­ing, Kan­sai Nero­lac Paints Lim­ited.

The Nero­lac arch­way en­trance

The Hara Ghoda in­stal­la­tion

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