THE WORLD OF ART THROUGH A RAINBOW OF ECO-FRIENDLY COLOURS
Art is not just about expressing yourself. It’s also about using colours. This year, when Hindustan Times Kala Ghoda Arts Festival (HTKGAF) chose to go the environment-friendly way to raise awareness about saving mother Earth, it chose the colour green, and thus emerged the ‘Hara Ghoda’.
When you talk of art, the first thing that comes to mind is a painting. So what better way to be eco-friendly than use environment-friendly paints for creating art at a festival that’s promoting sustainability.
To take the HTKGAF green initiative a notch higher, a pioneer in eco-friendly paints, Nerolac, joined hands with the festival to raise awareness among citizens about the growing menace of environmental depletion. Visitors who walk-in come face-to-face with a huge beautiful arch of colours emanating from a green Nerolac Impression EcoClean Paintbox, which embodies the vibrant colours that Nerolac adds to our lives.
“It’s so strange that we pay little attention to our health when we are thinking of beautifying our homes. Initiatives like these make us realise that there are ecofriendly paints available” says Sunita Mehra, an interior designer and a visitor at HTKGAF. Mehra also appreciated the Nerolac paintbrushes suspended from a tree, deriving the message of preserving nature. Mehra says, “This paint brushes suspension idea is creative and is true to the spirit of the festival. I love it!”
“My 4-year-old daughter was ecstatic to see paint brushes hanging from trees. Our house was painted recently and there she saw such brushes, and now when she sees them here I could relate to her excitement” says Neelam Chadda, a homemaker who was all praise for the initiative.
HTKGAF also highlighted that usually, paints leave behind Volatile Organic Compounds (VOC) that are harmful to not only your health but also nature and surroundings. However, with Nerolac’s Healthy Homes paint range there’s hope. It protects the walls from moisture and mold, stays clean and hygienic and keeps the home safe from irritants. With very low levels of VOCs, Nerolac paints are said to be safe for use at home and in alignment with the healthy home philosophy.
“Nerolac, through its brand belief of nurturing a healthy and beautiful world for our future generations, is committed to contributing towards the creation of better living spaces and ultimately a healthy nationn.This year year, we found reson nance of our belief i in the theme of Hindustan Times Kala Ghoda Arts Festival and as the festival colour partner, Nerolac Paints s is proud to bri ing it all alive thro ough art installation ns and mass paintingg activities using our range of Healthy Home Paints that offer ultra low VOC, lead free and no odour properties. We thank Mumbaikars for coming together and demonstrating their solidarity towards making our city colourful in a green way” says Peeyush Bachlaus, Head of Marketing, Kansai Nerolac Paints Limited.
The Nerolac archway entrance
The Hara Ghoda installation