HT Cafe - - Lifestyle - Tor­sha Sen HTC

Hin­dus­tan Times Kala Ghoda Arts Fes­ti­val (HTKGAF) cel­e­brates the theme of sus­tain­abil­ity this year. From the mo­ment one sets foot into the HTKGAF world, the Ba­jaj Elec­tri­cals Hara Ghoda greets the crowd with an en­vi­ron­ment-friendly wel­come. The in­stal­la­tion was cre­ated us­ing Ba­jaj LED lights on a metal struc­ture in the shape of a horse and sev­eral plants stacked. The artist aimed to trans­form a fast-grow­ing con­crete un­sus­tain­able ter­rain into a green land­scape as the Hara Ghoda rides with a mis­sion to spread the mes­sage of a sus­tain­able and greener world.

Walk ahead and the Ba­jaj Tunnel of Light awaits you, it’s a LED il­lu­mi­nated pas­sage with am­ple photo op­por­tu­ni­ties and a chance

to pose with the cityscape posters. “It’s an in­no­va­tive con­cept, al­most like a mini-mu­seum lit up beau­ti­fully all while us­ing en­ergy and cost ef­fec­tive LEDs,” said Gau­rav Sharma, an art stu­dent from Pune and a reg­u­lar at­tendee of HTKGAF.

The third in­stal­la­tion present was The Ba­jaj Ki­taab Ki Roshni which fo­cused on the search for a so­lu­tion for the brighter fu­ture of ed­u­ca­tion. “Sev­eral small towns and ru­ral ar­eas in In­dia still face power cuts and short­age of elec­tric­ity. It then gets dif­fi­cult for chil­dren to study at night in can­dle­light or un­der street­lights. It’s good to see a light­ing so­lu­tion like Ki­taab, which works on so­lar power dur­ing the day and pro­vides light through its LEDs in the night as well. It can help chil­dren learn and look for­ward to a brighter fu­ture,” says Manika Agar­wal, a school teacher at­tend­ing the fes­ti­val.

The third in­stal­la­tion at the Ram­part Row was the Ba­jaj Wish­ing Tree, it flaunted 1000 Ba­jaj LED bulbs which only con­sumed 0.5kw of en­ergy. It was a selfie point where one could also tag their mes­sage on en­ergy con­ser­va­tion on it and pledge for a sus­tain­able en­vi­ron­ment. Ba­jaj Elec­tri­cals in­te­gra­tion with the fes­ti­val aimed to back the sus­tain­abil­ity theme of HTKGAF and en­cour­age in­no­va­tion and sus­tain­able so­lu­tions with the youth.

The Ba­jaj Ki­taab Ki Roshni

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