LET THERE BE LIGHT
Hindustan Times Kala Ghoda Arts Festival (HTKGAF) celebrates the theme of sustainability this year. From the moment one sets foot into the HTKGAF world, the Bajaj Electricals Hara Ghoda greets the crowd with an environment-friendly welcome. The installation was created using Bajaj LED lights on a metal structure in the shape of a horse and several plants stacked. The artist aimed to transform a fast-growing concrete unsustainable terrain into a green landscape as the Hara Ghoda rides with a mission to spread the message of a sustainable and greener world.
Walk ahead and the Bajaj Tunnel of Light awaits you, it’s a LED illuminated passage with ample photo opportunities and a chance
to pose with the cityscape posters. “It’s an innovative concept, almost like a mini-museum lit up beautifully all while using energy and cost effective LEDs,” said Gaurav Sharma, an art student from Pune and a regular attendee of HTKGAF.
The third installation present was The Bajaj Kitaab Ki Roshni which focused on the search for a solution for the brighter future of education. “Several small towns and rural areas in India still face power cuts and shortage of electricity. It then gets difficult for children to study at night in candlelight or under streetlights. It’s good to see a lighting solution like Kitaab, which works on solar power during the day and provides light through its LEDs in the night as well. It can help children learn and look forward to a brighter future,” says Manika Agarwal, a school teacher attending the festival.
The third installation at the Rampart Row was the Bajaj Wishing Tree, it flaunted 1000 Bajaj LED bulbs which only consumed 0.5kw of energy. It was a selfie point where one could also tag their message on energy conservation on it and pledge for a sustainable environment. Bajaj Electricals integration with the festival aimed to back the sustainability theme of HTKGAF and encourage innovation and sustainable solutions with the youth.