More luxury brands postpone fashion shows due to coronavirus
More luxury houses are postponing fashion shows around the world due to the coronavirus outbreak that has now spread to dozens of countries.
Italian brands Giorgio Armani and Versace said on Thursday, that they were putting off fashion shows for their Cruise collections. The Armani show had been scheduled for April 19-20 in Dubai, while Versace was due to present its collection in the United States on May 16.
“The decision has been taken as a precautionary measure in order to protect all the industry stakeholders, employees and guests who would be involved in the trip”, Armani Group said in an official statement. Armani said its event would now take place in November, to coincide with Dubai’s Expo 2020, and will no longer be a Cruise collection. Giorgio Armani held his Milan fashion show behind closed doors in February.
Gucci, part of French group Kering, has cancelled plans to host its Cruise 2021 fashion show in San Francisco on May 18. A Gucci spokesman, also said on Thursday, that the new timing and location of its show would be announced once the situation improves and becomes clearer. Last month, Prada and Chanel postponed shows that had been due to take place in Asia in May.
Cruise collections are fashion shows hosted outside the usual fashion week calendar which are still an important opportunity for luxury brands to showcase their latest designs and style.
Versace, which is owned by US group Capri Holdings, said it was “aware of the need to give priority to the health and safety of its guests and employees,” adding that further details would be provided as soon as possible.
The coronavirus, which emerged in the central Chinese city of Wuhan late in the year 2019, has spread around the world, with more new cases now appearing outside the country than inside, prompting the cancellation of many global conferences, fairs and events.
Italy has emerged as the country that has been hardest hit by the scary virus in Europe.