Why Preetika skipped Hindi films

Though she began her career in South Indian films, language was a creative barrier for Preetika Rao, who “decided to quit them for good in 2012”. The actor then shifted to Mumbai and chose to work in TV shows rather than films.

She says, “People are surprised that I gave Bollywood a skip for television! I had plum offers like Aashiqui 2, and from director Pradeep Sarkar, producers Vashu Bhagnani and Kumar Taurani, but due to my sister Amrita (Rao; actor), I had first-hand insight into Bollywood. Donning a bikini and kissing were mandatory in most A-list projects, and I chose not to compromise on my comfort. Television shows are not only family-friendly but also have a much wider reach than a theatrical release. Fortunately, my first show, Beintehaa, had international success. Even today, it gets me the adulation that only Bollywood movies can get.”

However, life seems to have come full circle for Rao, as she recently signed a Kannada film. “When my director friend Shreyas Sudhindra narrated the script, I couldn’t refuse. My Konkani grandparents spoke fluent Kannada as our roots are from Karwar (Karnataka).”

Content with her career graph, she shares, “I can afford to choose my work. It no longer matters which platform you work on, as long as the content is interesting, as everything eventually lands up on the web. I am looking forward to the release of my web series, Love Sorries, and my single as a vocalist very soon.”

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