STYLE OF WORK IN FILMS NOT COMPATIBLE WITH ME

A trailblazer in the music industry in the 90s, Anaida reveals why she didn’t work in films much

PIt was in 1995 that India saw the release of its first single, Hotline, which became a runaway success and overnight, Anaida became a sensation. The single was a part of her first album, Love Today Hai Nahi Asaan, that was one of the highest selling debut albums of its time. In 1996, Anaida achieved several milestones with the release of her first English single, Fever, followed by yet another album, Nazuk Nazuk. The second video, Hoo Halla Hoo, from the same album was the first animated 3D video ever produced in India.

Recalling the 1990s, Anaida tells us, “They were exciting as well as challenging as we had to be all-rounders and look into every aspect of business – music production, performance and business. But it also meant that you could really take your work to heights. That gave me the opportunity to collaborate with international names such as Buddha Bar, Walt Disney and Michael Jackson.”

A trailblazer, Anaida’s O Malu Malu was the first original Arabic album produced in India. In 1997, she worked with Greek composer Stefanos Korkolis. Along with belting out hit albums and performing stage shows across the globe, she lent her voice to films such as Split Wide Open (1999) and Chori Chori Chupke Chupke (2001).

But why didn’t we hear her in too many Hindi films? “My headspace and the style of work in the film industry were not compatible at all.

Anaida became an overnight sensation with her first album, Love Today Nahi Asaan

So, I chose not to,” she says.

Anaida pursued her varied interests and is now a chef and a healer. She says, “Everyone who ate my food, kept telling me I must start a restaurant.”

As for her passion for healing, she adds,“I’ve been making meditation music for friends and family since 1996. But there was no awareness of this genre then. Later in 2017, I released a meditation album that topped charts.”

These days, she hardly follows contemporary music. However, music still happens to be a part of her life as she recently finished a Sufi album based on Rumi’s poetry, “It was in celebration of my dad’s 70th birthday.”

In 2020, Anaida released her first spiritual colouring book, Tattva. Ask her what’s next and she says, “I want to do music that’s in harmony with where I am now.”