A BRAND NEW CONNECT

With an impressive star cast — Deepika Padukone (left), Irrfan Khan and Amitabh Bachchan — and a lighthearted script, Shoojit Sircar’s family comedy drama, Piku – Motion Se Hi Emotion (that will release on May 8), has become a highly sought-after film in the brand world.

“Piku is uniquely positioned because it has appeal across different age groups. Therefore, it is important for the film to travel to diverse audiences across the country. The film has garnered interest across a cross section of brands, who have found Piku to be an ideal platform to reach out to their consumers, who are also movie-going audiences,” says Vivek Krishnani, Sr VP, Revenues and Marketing, MSM Motion Pictures.

Interestingly, even a few heritage beverage brands that have not done in-film product placements before, have indulged in the same with Piku. In total, over 15 brands across multiple categories — food, clothing, health, electronics and e-commerce portals — have partnered with the film.