HT City

Care­ful, hum­ble brag­ging of­ten back­fires on­line

- RELAXNEWS London · George Orwell · City University, London

Are you one of those peo­ple who con­stantly post on­line up­dates of your va­ca­tion, new car or new house? Then, you may want to cen­sor your harm­less bit of on­line brag­ging. A re­cent study says that such be­hav­iour of­ten back­fires.

Self-pro­mot­ers overestima­te the pos­i­tive re­ac­tion they’d re­ceive upon shar­ing their good news, ac­cord­ing to the study which was pub­lished in the jour­nal, Psy­cho­log­i­cal Science.

Try­ing to gain pop­u­lar­ity and in­crease oth­ers’ ad­mi­ra­tion of them, those who self-pro­mote ex­ces­sively see their ef­forts yield the op­po­site ef­fect, ac­cord­ing to the re­searchers. “Most peo­ple prob­a­bly re­alise that they ex­pe­ri­ence emo­tions other than pure joy when they are on the re­ceiv­ing end of some­one else’s self­pro­mo­tion,” says lead au­thor Irene Scopel­liti of City Uni­ver­sity Lon­don and Carnegie Mel­lon Uni­ver­sity. “Yet, when we en­gage in self

pro­mo­tion our­selves, we tend to overestima­te oth­ers’ pos­i­tive re­ac­tions and un­der­es­ti­mate their neg­a­tive ones.”

The phys­i­cal dis­tance be­tween in­ter­net users re­duces the em­pa­thy on all sides, in­clud­ing the brag­ger and his au­di­ence, ac­cord­ing to the study. The study also said that self-pro­mot­ers’ au­di­ence mem­bers viewed them as less like­able and vain. “Brag­ging is prob­a­bly just the tip of the ice­berg of the self-de­struc­tive things we do in the ser­vice of self­pro­mo­tion,” says co-au­thor Ge­orge Lowen­stein of CMU.

The re­searchers say those who plan to en­gage in self­pro­mo­tion would ben­e­fit from re­flect­ing on how oth­ers might feel from their sec­ond-hand per­spec­tive and re­mem­ber that it’s go­ing to be less ex­cit­ing for them.

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 ??  ?? Punk goes flo­ral in a cre­ation by In­dian de­signer Sai Suman at the Malta Fash­ion Awards 2015 in Marsa, Malta Funky prints
from the show­case by Kazakh de­signer Ai­dark­han Kaliyev dur­ing the Fash­ion Week in Bishkek, Kyr­gyzs­tan
Punk goes flo­ral in a cre­ation by In­dian de­signer Sai Suman at the Malta Fash­ion Awards 2015 in Marsa, Malta Funky prints from the show­case by Kazakh de­signer Ai­dark­han Kaliyev dur­ing the Fash­ion Week in Bishkek, Kyr­gyzs­tan

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