Hard talk for Hard Kaur

HT City - - Front Page - Aditi Caroli aditi.caroli@hin­dus­tan­times.com

Hard Kaur is fac­ing the wrath of DJs be­cause of her lat­est sin­gle Aise Karte Hai Party. The song, sung and com­posed by the hip-hop artist, has neg­a­tive lyrics like Jaldi Baja Tu Saale and Nahi Toh Doon Kaan Ke Neeche. This has not gone down well with the DJs.

Call­ing it a per­sonal at­tack and a pub­lic­ity stunt, DJs are not happy. DJ Su­mit Sethi says, “There are bet­ter ways to find pub­lic­ity. If you want to be­come like (rap­per) Bad­shah, you have to cre­ate con­tent like that. It de­picts what kind of a per­son she is. We are not go­ing to play this track.” The song fea­tures ac­tors Gau­rav Gera, Man­ish Paul and Puneet Is­sar, chore­og­ra­pher Saroj Khan, co­me­dian-colum­nist Cyrus Broacha, pro­ducer Raghu Ram and model Dian­dra Soares. DJ Akhil Tal­reja, who also has a DJ academy, says In­dian men­tal­ity about DJing as a pro­fes­sion needs to change. “DJing is just 30 years old and peo­ple are un­der­stand­ing its im­por­tance. Hard Kaur has been work­ing and col­lab­o­rat­ing with DJs. Why did she tar­get us un­nec­es­sar­ily? This is an in­sult to us,” he says.

DJs feel the mu­sic in­dus­try should be sen­si­tive about the con­tent of songs. “It’s not right to tar­get any pro­fes­sion. Record la­bels should an­a­lyse the song be­fore re­leas­ing it. They should give chance to small names with good con­tent,” says DJ Amit.

I plead to the In­dian mu­sic in­dus­try to bring back melo­di­ous, qual­ity mu­sic. Remix­ing should be left to the DJs

DJ Ak­bar Shows her up­bring­ing. Her par­ents haven’t taught her man­ners. This is cheap. She is try­ing to in­sult our pro­fes­sion

DJ Aqeel

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